Tag: youtube

by Jefferson Yen

The NewFronts are the digital publishing world’s answer to the Upfronts. If you aren’t familiar with the Newfronts, they are an opportunity for publishers to pitch advertisers on the value of their audience and tech platform. In the past, they were treated as somewhat of a sideshow, but this year they threatened to outshine the […] more »

by Julie Keck

1. Twitter has a short-term Periscope problem and a long-term media mess (Peter Kafka / Re/code) 2. The Upshot uses geolocation to push readers deeper into data (Justin Ellis / Nieman Lab) 3. Vice TV network has already sold 3 years’ worth of ad time, CEO says (Nat Ives / Advertising Age) 4. Twitter data […] more »

by Julie Keck

1. When Google is your librarian and Starbucks your WiFi, do we still need public libraries? (Carlos Lozada / Washington Post) 2. The magic of ‘experiment land’ in legacy newsrooms (Katie Hawkins Gaar / Poynter) 3. How PopSugar went from zero to 14 mil. Facebook video views a month (Eric Blattberg / Digiday) 4. Cheaper […] more »

by Jordon Brown

Although ISOJ kicked off in Austin on last Friday, it was preceded by an all-day workshop, Collab/Space Austin, with a focus on analytics, metrics and measuring impact. There were seven startups and innovation projects that presented how they are tackling media metrics, and the group helped them identify unique challenges. One of those presenters, Rodney […] more »

by Gregarious Narain

The following piece is a guest post. Read more about MediaShift guest posts here. Every marketer is responsible for two very simple things: capturing the attention of the buyer and delivering a relevant message which drives them to action. As marketing has evolved and advanced, however, the science of marketing has often overshadowed the art. […] more »

by Julie Keck

1. Twitter is pushing celebrities and publishers to stop using Meerkat (Josh Constine & Ingrid Lunden / TechCrunch) 2. Behind Time Warner chief’s ‘cord-cutter’ pitch (Keach Hagey / Wall Street Journal) 3. The truth about Black Twitter (Donovan X. Ramsey / The Atlantic) 4. TV industry faces its ‘ketchup’ moment: ‘Mobile is now the first […] more »

by Sonia Paul

This week MediaShift is doing a special in-depth report on cutting the cord to cable TV — who’s doing it, why, and how. One of our most popular posts over the past 5 years has been our special guides to cutting the cord, which we first published in January 2010 and again in 2012.  Stay tuned […] more »

by Julie Keck

1. Washington Post Executive Editor Martin Baron on journalism’s transition from print to digital (via Washington Post) 2. BuzzFeed blows up its own editorial guide, deletes post about advertiser (Elliot Hannon / Slate) 3. YouTube to video makers: Join our subscription service or go somewhere else (Peter Kafka / Re/code) 4. Five grant-making lessons from […] more »

by Julie Keck

1. Mute button (George Packer / The New Yorker) 2. Different paths to sustainability for local and state nonprofit news sites (Justin Ellis / Nieman Lab) 3. FTC to review complaint that YouTube Kids over-advertises to children (Cecilia Kang / Washington Post) 4. Tinder-meets-‘Serial’ app wins at POV’s 8th Nonfiction Media Innovation Lab ‘POV Hackathon’ […] more »

by Julie Keck

1. Twitter and YouTube blocked in Turkey over hostage photos (Graham Cluley / WeLiveSecurity) 2. John Oliver makes Edward Snowden squirm on ‘Last Week Tonight’ (Marlow Stern / The Daily Beast) [VID] 3. Rolling Stone’s investigation: “A failure that was avoidable” (Sheila Coronel, Steve Coll & Derek Kravitz / Columbia Journalism Review) 4. A dumb […] more »