AdvertisingShift

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AdvertisingShift
by Matt Smith

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. Twenty-one billion dollars. Not a trivial sum. For clarity, this isn’t a holiday spending figure, either. This number represents the dollar amount in lost ad revenue last year alone. This […] more »

AdvertisingShift
by Paul Berry

The following piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. We are living through an acceleration of history, and true to its name, its velocity is like nothing humans have ever witnessed before. 2016 is bound to be a blur. Benedict […] more »

AdvertisingShift
by Abraham Hyatt

Advertisers and data brokers collect information about you as you move from site to site across the internet – including your hobbies, your politics, your religion and race, how much debt you have, what health issues you look at and much more. There are dozens of data trackers on most news sites, too. But most […] more »

AdvertisingShift
by Tom Herman

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. Modern-day television is in the midst of a metamorphosis, thanks in many ways to the rise of the digital landscape. New ways to consume media have emerged and with this […] more »

AdvertisingShift
by Nancy Watzman

The following piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. ———————————————————– I. Match the debate phrase to the TV news station that repeated it the most. 1. “Damn emails.” 2. “Not a cage match.” 3. “Only Rosie O’Donnell.” A. MSNBC B. […] more »

AdvertisingShift
by Jefferson Yen

All this week we’ve been writing about the boom in content marketing. For those of you who don’t know, content marketing is – as the name would suggest – content, usually articles, purposely created to drive business for a company. As Simon Owens puts it, content marketing has been around for a long time before […] more »

AdvertisingShift
by Dorian Benkoil

For publishers, incorporating branded content into their offerings for advertisers can be a way to make serious revenue and avoid some of the problems besieging the media industry. To answer the question of why a publisher should bother with content marketing, I’ll risk quoting bank robber Willie Sutton: It’s where the money is. “There’s a […] more »

AdvertisingShift
by Aileen Gallagher

Melanie Deziel has an undergrad journalism degree from the University of Connecticut and later graduated from Syracuse University’s Newhouse School in 2013 with a master’s degree in arts journalism. Out in the professional world, she wrote a much talked-about investigative piece about women in prison for the New York Times and now works at Time […] more »

AdvertisingShift
by Courtney Lowery Cowgill

If you’re an industry watcher, you either know or have heard the term “content marketing” — a way to take storytelling and journalism and use it in the service of a brand or product. Not only do brands have their own online magazines, video channels and even TV series, but they pay big money to […] more »

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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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