Tag: youtube

by Julie Keck

1. Verizon completes its acquisition of AOL for $4.4 billion (Ingrid Lunden / TechCrunch) 2. The Internet that was (and still could be) (David Weinberger / The Atlantic) 3. Quartz introduces Atlas, a search engine for its charts (Dino Grandoni / New York Times) 4. The Washington Post built a social network for its freelancers […] more »

by Jefferson Yen

The rise of the Internet has given more people the ability to express and share their thoughts. Social media platforms such as Facebook and Twitter have helped like-minded people find each other and reach wider audiences. Unfortunately, that access means that bad actors and trolls can also use the platforms to threaten or harass others. […] more »

by Julie Keck

1. Can the Boston Phoenix’s digital history be saved? (Valerie Vande Panne / Columbia Journalism Review) 2. Lessons on using WhatsApp for publishing – an election experience (Paul Bradshaw / Online Journalism Blog) 3. Survey: News orgs are prioritizing mobile development, placing less emphasis on paywalls (Joseph Lichterman / Nieman Lab) 4. YouTube wrongly forced […] more »

by Jefferson Yen

The NewFronts are the digital publishing world’s answer to the Upfronts. If you aren’t familiar with the Newfronts, they are an opportunity for publishers to pitch advertisers on the value of their audience and tech platform. In the past, they were treated as somewhat of a sideshow, but this year they threatened to outshine the […] more »

by Julie Keck

1. Twitter has a short-term Periscope problem and a long-term media mess (Peter Kafka / Re/code) 2. The Upshot uses geolocation to push readers deeper into data (Justin Ellis / Nieman Lab) 3. Vice TV network has already sold 3 years’ worth of ad time, CEO says (Nat Ives / Advertising Age) 4. Twitter data […] more »

by Julie Keck

1. When Google is your librarian and Starbucks your WiFi, do we still need public libraries? (Carlos Lozada / Washington Post) 2. The magic of ‘experiment land’ in legacy newsrooms (Katie Hawkins Gaar / Poynter) 3. How PopSugar went from zero to 14 mil. Facebook video views a month (Eric Blattberg / Digiday) 4. Cheaper […] more »

by Jordon Brown

Although ISOJ kicked off in Austin on last Friday, it was preceded by an all-day workshop, Collab/Space Austin, with a focus on analytics, metrics and measuring impact. There were seven startups and innovation projects that presented how they are tackling media metrics, and the group helped them identify unique challenges. One of those presenters, Rodney […] more »

by Gregarious Narain

The following piece is a guest post. Read more about MediaShift guest posts here. Every marketer is responsible for two very simple things: capturing the attention of the buyer and delivering a relevant message which drives them to action. As marketing has evolved and advanced, however, the science of marketing has often overshadowed the art. […] more »

by Julie Keck

1. Twitter is pushing celebrities and publishers to stop using Meerkat (Josh Constine & Ingrid Lunden / TechCrunch) 2. Behind Time Warner chief’s ‘cord-cutter’ pitch (Keach Hagey / Wall Street Journal) 3. The truth about Black Twitter (Donovan X. Ramsey / The Atlantic) 4. TV industry faces its ‘ketchup’ moment: ‘Mobile is now the first […] more »

by Sonia Paul

This week MediaShift is doing a special in-depth report on cutting the cord to cable TV — who’s doing it, why, and how. One of our most popular posts over the past 5 years has been our special guides to cutting the cord, which we first published in January 2010 and again in 2012.  Stay tuned […] more »