RadioShift

Image courtesy of Flickr and reused here with Creative Commons license.
Photo by Mary Theresa McLean  and used here with Creative Commons license.
Education
by Jule Gardner Banville

A buddy of mine who also teaches journalism and is a guy who’s on it when it comes to data and longform popped into my office recently with a great idea for a radio story. Small problem: He’s never produced audio before and the whole concept scares him. You know who can change that? Anyone. […] more »

Podcasting
by Kimberly Selden

MediaShift is excited to be producing our next Collab/Space innovation workshop in San Francisco focused on audio innovation and podcasting startups. The workshop is sponsored by the Donald W. Reynolds Journalism Institute and will be hosted at KQED. MediaShift’s Collab/Space events have been a huge hit by combining inspirational talks, startups and innovation projects, improv comedy techniques and small-group breakout […] more »

BookShift
by Shannon Fisher

The quality of any book is often judged by its introduction. But sometimes, the intensity of promotional rhetoric can be perceived as being inversely proportional to the quality of the art. Authors are expected (and sometimes contractually obligated by publishers) to promote their own work within their networks. It’s all about creating a buzz. For […] more »

Legacy Media
by Sonia Paul

The 2015 Pew State of the News Media report, released on April 29, verifies what many media analysts have been saying for some time: mobile, if not the present, is the future of news. But, at the same time, just because the mobile platform has emerged as the frontrunner in the race to capture audience […] more »

Legacy Media
by Reuben Stern

This week we explore two examples of how archived audio content is being brought back to life. PART 1: NPR One National Public Radio’s NPR One app mixes older NPR stories with current news to provide users a steady, personalized stream of audio stories. We find out how it works from NPR’s Sara Sarasohn. Reporting […] more »

Global View
by Sonia Paul

StoryCorps, the initiative that helps give people the opportunity to record, share, and preserve their own personal stories, has been around since 2003. What started out as just an idea and experiment from founder Dave Isay turned into an American success, and it’s now a global project. Isay is the winner of the 2015 Ted Prize, […] more »

Culture
by Neal Augenstein

 The Newseum recently displayed one of reporter Neal Augenstein’s phones, as what the Poynter Institute called “an artifact of the new era of mobile-empowered reporting.” Here, he reflects on five years as an “iPhone reporter” and shares his thoughts on what’s next for mobile reporting. Five years after I put away my laptop, digital recorder, video […] more »

Education
by Jule Gardner Banville

When I pitched this piece, my editor’s immediate response was, “You had me at ‘Serial.’” I get that. It’s as addictive and meme-y as audio has ever been/may ever get. Nailing the listenership of the Serial podcast that followed host Sarah Koenig’s journey into a cold Baltimore murder case is squishy because of all the […] more »

Culture
by Neal Augenstein

Ask any radio or television news organization, and they’ll tell you “mobile is the future.” So why aren’t any broadcasters acting that way? Most news bosses have read the headlines — more people are consuming news on mobile devices, so news organizations need to make their content easy to view on phones and tablets. Responsive mobile sites […] more »

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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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