Online Video

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Online Video
by Matt Smith

The following piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. With apologies to those who spin the proverbial yarn or sew (alas, this is not a post on sewing technique), let’s dive in and explore “stitching,” one of the key buzzwords […] more »

Legacy Media
by Reuben Stern

This week we explore an online tool for adding interactivity to video, and another platform for streaming live video from smartphones. PART 1: Interactive video with Multipop Rather than overlaying additional content on top of a video, a start-up called Multipop offers an interface for adding polls, links and other material alongside a video, with […] more »

#EdShift Chats
by Meagan Doll

On Wednesday, May 27, our #EdShift chat on Twitter will cover how media outlets and professionals are using social channels to post original content. Along with a rise in the number of adults who get their news from social media sites, emerging tools such as Facebook’s Instant Articles suggest there’s no slowing down this trend. But […] more »

Online Video
by Dale Blasingame

This is truly a fascinating time to be part of or connected to the world of journalism. The issues being discussed right now regarding native content in social spaces will go a long way in determining the future of our industry. I tend to be as optimistic as possible, and I think there is plenty […] more »

AdvertisingShift
by Jefferson Yen

The NewFronts are the digital publishing world’s answer to the Upfronts. If you aren’t familiar with the Newfronts, they are an opportunity for publishers to pitch advertisers on the value of their audience and tech platform. In the past, they were treated as somewhat of a sideshow, but this year they threatened to outshine the […] more »

Education
by Jeremy Littau

Every semester I like to watch trends in digital media for an assignment I construct for the last month of class. I call it my “Future of Journalism” assignment, and it’s intended to introduce some new tool, trend or idea to the regular curriculum. To be fair, about half of these trends stay big for a […] more »

Citizen Journalism
by Hiba Zayadin

Abdullah Al-Maglooth and Raif Badawi are both Saudi bloggers. They both enjoy a massive online following. But while one of them was honored at the Arab Social Media Awards for employing social media channels to promote positivity and tolerance, the other is serving a ten-year prison sentence, and the very reason for his incarceration is […] more »

Online Video
by Steve Goldbloom

Ever fear that you’re missing out? Or should I say: ever suffer from FOMO? Such emotions are often magnified by the power of social media. At this year’s SXSW, PBS Digital Studios’ “Everything But the News” examined this trend with a hard-hitting profile on a new gadget that allows one to read others’ tweets. The […] more »

Culture
by Patricia Aufderheide

SXSW panels and events take the pulse of cutting—OK, bleeding—edge trends in tech for film. Seven takeaways from panels: #1: Streaming video Open and closed video streaming platforms are now mainstream, and funding programming. In fact, according to BuzzFeed’s Summer Anne Burton, YouTube (c. 160M monthly desktop viewers) is now a lean-back, longform(ish) medium—suitable for […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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