MovieShift

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Culture
by Patricia Aufderheide

TFI Interactive, Games for Change, and Storyscapes this year were, as in the past, wildly stimulating and provocative experiences at the Tribeca Film Festival. But I found myself wondering if in the interactive space, we’re ready to get a little definition on what we’re talking about. For instance: Is there anything we can’t call interactive? At […] more »

Culture
by Sonia Paul

This week MediaShift is doing a special in-depth report on cutting the cord to cable TV — who’s doing it, why, and how. One of our most popular posts over the past 5 years has been our special guides to cutting the cord, which we first published in January 2010 and again in 2012.  Stay tuned […] more »

Legacy Media
by Patricia Aufderheide

The following opinion piece is a guest post. Read more about MediaShift guest posts here. At SXSW, PBS made a bigger splash than usual at the media/tech mecca, with seven (!) panels and three films. At the new-this-year PBS Lounge (swag, free beer, comfy couches, selfies posted direct to Net), you could meet filmmakers of […] more »

Culture
by Patricia Aufderheide

SXSW panels and events take the pulse of cutting—OK, bleeding—edge trends in tech for film. Seven takeaways from panels: #1: Streaming video Open and closed video streaming platforms are now mainstream, and funding programming. In fact, according to BuzzFeed’s Summer Anne Burton, YouTube (c. 160M monthly desktop viewers) is now a lean-back, longform(ish) medium—suitable for […] more »

Legacy Media
by Dr. Chester Elijah Branch

The following piece is a guest post. Read more about MediaShift guest posts here. So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you […] more »

Business
by Patricia Aufderheide

Branded content, from advertising to sponsored work, has long used the skills of filmmakers and (often ex-) journalists. At SXSW 2014, unbranded content — sponsored but without an obvious pitch for product or even necessarily a direct link to the sponsor — was in full flourish, with companies recruiting for talent. The biggest question for […] more »

Culture
by Patricia Aufderheide

Is diversity an afterthought in film fest programming, or is the production pipeline just really skewed toward the same race and class segregation as the rest of society? And is there anything to do about it? The SXSW lineup is only the latest to provoke that thought for me, and it’s AJ Schnack’s gutsy call to harder-edged, more thoughtful […] more »

MagazineShift
by Gary Moskowitz

A few months ago, Bloomberg laid off its theater critic and dismantled its culture desk to focus simply on “luxury.” USC’s Annenberg School is shutting down its Getty Arts Journalism fellowship program. Harvard’s Nieman Fellowship in Arts & Culture Reporting no longer exists. In recent years, the Village Voice fired its film critic and the […] more »

Business
by Amanda Lin Costa

It’s always interesting to check out a new Campfire project. They’re the creative marketing agency behind HBO’s “Game of Thrones” food trucks (Tom Colicchio serving up squab, anyone?) and Cinemax’s Hunted (are you “the 1 percent that matters?”). Their latest project, “Deja View,” lives only on the Infiniti website and is an interactive film created to promote the […] more »

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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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