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    DigitalEd: Loyalty and Revenue: The New User Metrics

    by Jason Alcorn
    March 30, 2018

    Panel Title: Loyalty and Revenue: The New User Metrics

    Moderator: Jason Alcorn, MediaShift
    Panelists: Denise Law, The Economist; Dave Burdick, Denverite

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    What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow and every day after.

    This panel will include a discussion with publishers who are the forefront of thinking about how to measure user loyalty in this new community-driven era to strengthen their brands and use a loyal readership to grow revenue for their businesses.

    This free online panel is sponsored by Opinary. Opinary enables users to share their opinion in-content, helping publishers and brands reach, understand and convert their most valuable audiences. Publishing partners – including global leaders like The Times, HuffPost, NBC etc., use Opinary to engage and monetize their audiences, while global brands like Toyota or Mastercard boost attention, create conversions and generate insights. All attendee emails will be shared with the panel sponsor.

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    Handouts:

    – Presentations will be available to participants.

    Who should attend:

    Journalists, editors, growth managers, social media editors, marketers, publishers, non-profits, and content creators interested in learning about engagement metrics.

    Date and Time: May 2, 2018, 10 am PT / 1 pm ET

    Free!

    Register now for the online panel!

    Note: If you can’t attend the live session, you can still register and see the archived video of the panel. Free registration for BigMarker is required.

    About the Moderator:

    Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.

    About the Panelists:

    Denise Law is head of strategic product development at The Economist where she is leading an initiative to accelerate the development of our website, new mobile app and newsletters. Previously, she led the social media team for two years. Denise began her career as a journalist at the Financial Times in London and Hong Kong, where she helped to set up several online-only news publications. A native of Toronto, Denise has lived and worked in London, Hong Kong, Shanghai and Utrecht.

    Dave Burdick is the editor of Denverite, part of Spirited Media. He has previously worked at the Denver Post, the Daily Camera, the Huffington Post, Naropa University up in Boulder and at a Best Buy near a suburban mall circa “Now That’s What I Call Music” volume 4. His parents are retired local newspaper journalists, and he is married to a freelance journalist. Dave lives in Denver with her, their two children and a very good dog.

    Tagged: digitaled engagement metrics loyalty opinary reader revenue spirited media the economist
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