Case Studies

Meet the Wall Street Journal Metrics Mavens: Amanda Lilly and Vivyan Tran

by Julia HaslangerFebruary 15, 2017

WordPress vs. Medium: A Case Study

by Tim CigelskeFebruary 3, 2017

5 Steps to Bringing Analytics to Life for Reporters and Editors

by Jean HodgesJanuary 31, 2017

Test, Test, Test! Lessons from Mic’s Data-Driven Newsletter

by Tamara Power-Drutis and Sangeeta Singh-KurtzJanuary 27, 2017

What Makes A Curated Newsletter Great?

by Tamara Power-Drutis and Sangeeta Singh-KurtzJanuary 20, 2017

What Are You Doing, Medium, with Sex 2.0 Notifications? 

by Tim CigelskeJanuary 19, 2017

Here’s Why the Washington Post Is Growing On Facebook

by Liam CorcoranJanuary 10, 2017

It’s Funny Because It’s True: Fact-Based Comedy Can Affect Audiences

by Lindsay Green-BarberDecember 27, 2016

18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction

by Kurt GesslerNovember 30, 2016
The Columbia Missourian newsroom

How Mizzou’s School Newspaper Learns from Audience Analytics

by Elizabeth StephensNovember 21, 2016