Tag: youtube

by Terri Thornton

When I was working on an annual public relations report for a client recently, I had a realization – almost half the year’s productive activities came from traditional PR. A little more than half was content marketing. I’ve offered it as a service for a while now, but hadn’t realized how thoroughly it affected my […] more »

by Courtney C. Radsch

“We’re stepping up our efforts to discredit ISIL’s propaganda, especially online,” President Barack Obama told delegates at the Leaders’ Summit on Countering Violent Extremism last month. The social media counter-offensive comes amid U.N. reports of a 70 percent increase in what it terms “foreign terrorist fighters” — citizens of U.N. member states who have left to […] more »

by Courtney Lowery Cowgill

1. An Inside Look at YouTube’s New Ad-Free Subscription Service (Ben Popper / The Verge) 2. PolitiFact and Scripps launch partnerships in Arizona, Nevada, Colorado and Ohio (Aaron Sharockman / Tampa Bay Times) 3. WordRates: A Yelp-Like Site for Freelance Writers (Dianna Dilworth / Galley Cat) 4. Mark Luckie on Keeping Up With Black Twitter […] more »

by Julie Keck

1. Washington Post pulls about even with New York Times in online readership (Andrew Beaujon / Washingtonain) 2. A second Snowden has leaked a mother lode of drone docs (Andy Greenberg / Wired) 3. The nation’s first hospital makerspace for nurses is reinventing medicine (Ben Schiller / Fast Company) 4. Google book-scanning project legal, says […] more »

by Julie Keck

1. Can paid content and fans coexist on YouTube? (Carly Lanning / Daily Dot) 2. Netflix flies too close to the sun, stock price melts (Mathew Ingram / Fortune) 3. What journalists need to know about code (Aleszu Bajak / Storybench) 4. Where the right to know comes from (Michael Schudson / Columbia Journalism Review) […] more »

by Julie Keck

1. Edward Snowden may be the most powerful person on Twitter (Julia Greenberg / Wired) 2. Commission restricts what journalists can report about freedom of information (Oliver Wright / Independent) 3. Twitter’s video ad strategy now looks like YouTube’s ad strategy (Peter Kafka / Re/code) 4. How 3 New Jersey newsrooms are turning to their […] more »

by Reuben Stern

This week we bring you tips for what works best when delivering news on each of the various social media platforms.   The insights come from Sarah Frank, executive producer of NowThis, a news organization targeted toward young people that has seen its video views skyrocket ever since it stopped publishing to a desktop website […] more »

by Stacy Forster

Getting a job has always been about who you know. But now, savvy use of social media networks allows job hunters to connect more directly — and effectively — with those who might hire them. Our #EdShift chat on Twitter on Tuesday, Sept. 15, will explore how students and media professionals can break through to […] more »

by Jefferson Yen

We’ve covered cord-cutting from cable for years, but now there’s no doubt about it: it’s real, it’s here and media giants will need to get used to it. Variety reported that pay TV had its worst-ever quarterly subscriber declines in the second quarter, losing more than 500,000 subscribers. The number of pay TV households is […] more »

by Jefferson Yen

It’s a tale of two social titans on this week’s Mediatwits podcast. On Tuesday, select users were able to test out Twitter’s new dedicated news tab. An algorithm is used to determine which news stories are featured in the experimental feature. The tech company has struggled to attract more users lately and the “Featured News” […] more »