Tag: journalism

by Jefferson Yen

The terrorist attacks in Paris and their aftermath are still unfolding, and journalists from around the world are covering it. Whether they’re in Paris or somewhere else, journalists are helping to check facts to displace speculation. One helpful source of information during the attack was France 24’s English language feed. The English live stream has […] more »

by Stacy Forster

As the media industry continues its ongoing, roiling transition, one critical piece is in question: where will the dollars to support journalism — in all forms — come from? More and more, journalism organizations and educators turn to funding from foundations to launch projects, prompt innovation and simply keep publishing. But applying for funding can […] more »

by Terri Thornton

When I was working on an annual public relations report for a client recently, I had a realization – almost half the year’s productive activities came from traditional PR. A little more than half was content marketing. I’ve offered it as a service for a while now, but hadn’t realized how thoroughly it affected my […] more »

by Jefferson Yen

All this week we’ve been writing about the boom in content marketing. For those of you who don’t know, content marketing is – as the name would suggest – content, usually articles, purposely created to drive business for a company. As Simon Owens puts it, content marketing has been around for a long time before […] more »

by Simon Owens

If you’re an editor at just about any news publication, chances are you’re increasingly inundated with emails from PR agents offering up “guest columns” from CEOs and other high-powered executives. You’ve also likely heard buzz phrases like “thought leadership” and “inbound marketing” and are vaguely aware that these phrases have something to do with those […] more »

by Stacy Forster

The best and most successful strategies for building a brand have been those that include storytelling, with content that consumers actually want. Storytelling about brands is more important than ever with the rise of content marketing, which crosses journalism, public relations and advertising and aims directly at consumers. What is content marketing, and how do […] more »

by Stacy Forster

The form of audio storytelling known as podcasting boomed last year with the popularity of Serial, bringing new attention and energy to the process of engaging listeners through audio conversations and perhaps ushering in a new Golden Age of radio. But it’s not all because of Serial — the growth of podcasting has been building […] more »

by Kent Chapline

As with many college news organizations, our journalism students here at Texas Christian University tell stories in a variety of ways: text, video, photos and more. The stories can run in several places, too — among them our 113-year-old newspaper, The Skiff; our campus news website, tcu360.com; and our campus cable newscast, TCU News Now. […] more »

by Patricia Aufderheide

What kinds of opportunities are opening up for filmmakers and journalists in short-form video on news sites? The field is expanding rapidly, though most folks are still in experimental mode. At a panel at 100Reporters’ “Double Exposure” symposium in Washington, D.C., digital video programmers from several news media outlets explained how they’re building knowledge, brand […] more »

by Dahlia Ghabour

If there’s one thing Rafat Ali has learned how to do well, it’s to build something out of nothing. He has a history of of making connections other people just don’t see. Once he was a prototypical “blogging-in-a-bedroom” story. No longer. Now, Ali is the CEO and founder of Skift, the world’s largest industry, intelligence […] more »