Tag: google analytics

by Deb Wenger

Discuss audience analytics with any group of journalists and at least one person is going to start complaining about click-bait or pandering. It’s true that the information you get from taking a deep dive into the data on how your audience accesses and consumes your content could lead your news organization astray, but it can […] more »

by Nathan Gibbs

The best stories across the web on media and technology 1. Natasha Lennard: Why I quit the mainstream media (Salon) 2. How anonymous bloggers were identified using Google Analytics (Wired) 3. Will the anti-piracy Protect IP Act infringe on free speech? (New York Times) 4. Sting may ditch albums for apps (Guardian) 5. The failures of gamification (Self Aware Games) […] more »

by Dorian Benkoil

Google’s $12.5 billion deal to purchase Motorola Mobility was foolish, savvy, naive or clever, according to various analysts commenting over the last two days. In fact, it’s probably all of those things, and how well it pans out will depend on how it’s executed. Let’s start with the reasons the deal looks foolish, then some […] more »

by Dorian Benkoil

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professionals seeking career advancement. Learn more here. Access to, and control and ownership of, data is playing a big role in everything […] more »

by Kate Gardiner

When the PBS NewsHour relaunched both on-air and online in December, a new homepage was unveiled, a news blog was born and a new correspondent joined the team. But another big change unfolded behind the scenes as well: The addition of a social media desk assistant (myself) dedicated to fostering an online community and better […] more »