Tag: google analytics

by Alexandra Kanik

Google Analytics is one of the leading platforms news organizations are using to gather data on their online content. It gives us tons of data, it’s highly configurable and best of all it’s free. Google Analytics can be a powerful tool, but if you don’t pay attention to certain details, you’ll end up with misleading […] more »

by Mark Cunnah

This post was originally published on the Webcredible blog and is republished here with permission. I’ve been teaching our Google Analytics training course for two years now, and it’s always been surprising to me what reports are not being used by those who attend the course. Given that GA is so useful in providing insights […] more »

by Jennifer Aldrich

Sometimes users lie. They don’t usually do it on purpose, to be fair. We can blame it on poor memory recall, something so many of us suffer from. I’ve conducted studies where participants told me they used a feature on a daily basis. But when I looked at the analytics, I saw a different story: […] more »

by Alexandra Kanik

Let’s start at the beginning. Step one to any good plan of attack is organization, though so often it is overlooked in favor of acting quickly and producing speedy results. A large part of being organized is having proper infrastructure for the task you’re trying to accomplish. Building a house requires blueprints and a strong […] more »

by Alexandra Kanik

The past year saw some pretty revolutionary advances to how we publish and share content. The numbers have shown us that more and more readers are ditching their desktops in favor of mobile devices and fewer of us are waiting around for slideshows to load. We know what the numbers are saying because the tools and […] more »

by Julie Keck

1. The expanding web of connections among the Paris attackers (via New York Times) 2. CNN suspends reporter for tweet about Syrian refugees (Alex Stedman / Variety) 3. How Reuters is using automation to analyze its polling data (Benjamin Mullin / Poynter) 4. The NSA’s web surveillance program is alive and well and living overseas […] more »

by Deb Wenger

Discuss audience analytics with any group of journalists and at least one person is going to start complaining about click-bait or pandering. It’s true that the information you get from taking a deep dive into the data on how your audience accesses and consumes your content could lead your news organization astray, but it can […] more »

by Nathan Gibbs

The best stories across the web on media and technology 1. Natasha Lennard: Why I quit the mainstream media (Salon) 2. How anonymous bloggers were identified using Google Analytics (Wired) 3. Will the anti-piracy Protect IP Act infringe on free speech? (New York Times) 4. Sting may ditch albums for apps (Guardian) 5. The failures of gamification (Self Aware Games) […] more »

by Dorian Benkoil

Google’s $12.5 billion deal to purchase Motorola Mobility was foolish, savvy, naive or clever, according to various analysts commenting over the last two days. In fact, it’s probably all of those things, and how well it pans out will depend on how it’s executed. Let’s start with the reasons the deal looks foolish, then some […] more »

by Dorian Benkoil

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professionals seeking career advancement. Learn more here. Access to, and control and ownership of, data is playing a big role in everything […] more »