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    Media Metrics Roundup for April 26, 2017

    by Jason Alcorn
    April 26, 2017

    Lydia Polgreen: “The Conversation About the Metrics That Matter Has Really Shifted”

    (Ken Doctor / NiemanLab)
    The editor-in-chief of the new-look HuffPost talks audience analytics in an interview worth reading.

    The New Google Analytics Home Page

    (Ajay Nainani / Google)
    As a user, I like the changes a lot.

    2017 Digital Benchmarks Report

    (M+R)
    The essential report on nonprofit digital metrics for the 11th year running.

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    LinkedIn’s New Matched Audiences Feature Just Blew Facebook Custom Audiences Out of the Water for B2B

    (AJ Wilcox / MarketingLand)
    Will this make LinkedIn a more attractive platform for publishers?

    Screen Resolution & Browser Size in Google Analytics

    (Rehan Asif / AnalyticsPros)
    Use analytics to troubleshoot site layout bugs.

    From MetricShift

    The Metrics of Outrage by Tim Cigelske

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    Relaunching a Local Newsletter: Failures, Successes and What We Learned by Sangeeta Singh-Kurtz and Cambria Roth

    You Can Measure Podcast Downloads, But What About Ad Delivery? by Thomas Mancusi

    13 More Before-and-After Examples of Headline Magic by Kurt Gessler

    Case Study: Teach Metrics by Crowdfunding Campus Projects by Jen Doak-Mathewson

    The Continuing Impact of ‘All the President’s Men’ in the Age of Trump by Tim Cigelske

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analyticspros google analytics huffpost niemanlab nonprofit news

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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