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    Media Metrics Roundup for September 13, 2017

    by Jason Alcorn
    September 13, 2017

    How Emma Carew Grovum Uses Metrics to Guide Editorial at The Daily Beast
    Julia Haslanger / MediaShift
    An analytical mindset can take you up the management ladder.

    Business Insider’s Henry Blodget: ‘We Don’t Want To Aim For Reach Growth Anymore’
    Aditi Sangal / Digiday
    Now it’s about engagement, says the O.G. of reach growth.

    Google Analytics Is Enhancing Support For AMP On Cache
    Google Analytics Blog
    What it means: You can unify user metrics across cached and non-cached pages. Don’t forget to opt-in.

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    How Al.com Is Benefitting From ‘Extreme Engagement’ Using Groups
    Josh Mabry and Dorrine Mendoza / Facebook
    One lesson is that people are more comfortable with closed or secret groups.

    Smartphones Are Driving All Growth In Web Traffic
    Rani Molla / Recode
    Key takeaways from Adobe’s Media & Metrics Report.

    Facebook Tells Advertisers It Can Reach Many Young People. Too Many.
    Sapna Maheshwari / New York Times
    Are there 41 million 18- to 24-year-olds in the U.S., as Facebook’s Ads Manager suggests? Not according to the U.S. census.

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    More From MetricShift

    Branded Content Is King on Facebook. Here’s John Cena and The Data To Prove It.
    Gabriele Boland

    How Do We Measure Long-Term Impact in an Era of Sensationalism and Fake News?
    Tim Cigelske

    How Will Changes in Google AMP Results Affect Your Newsroom?
    Chelsey Heath

    How to Collect Data Without Being Creepy
    The Coral Project

    Why Impact Became a Crucial Metric for Local News
    Jason Alcorn

    Upcoming Trainings and Events

    How to Verify Photos and Videos [Sep. 20]
    Instructor: Aric Toler, Analyst at Bellingcat

    Journalism School Hackathon: Sports + Health [October 20-22]
    MediaShift and the University of North Texas

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
    MediaShift and West Virginia University

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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