Media Metrics Roundup for October 19, 2016

    by Jason Alcorn
    October 19, 2016

    Chatbots As a Distribution Strategy for Media Companies

    (Emmanuel Quartey / Chatbots Magazine)
    A deep look at lessons from TechCrunch’s chatbot.

    Stop Mindlessly Following Character Count Recommendations on Facebook Posts

    (Kurt Gessler)
    Were the longest posts the least engaged? Not even close.

    Google Analytics Desktop UI Gets a Refresh with Navigation Updates & Customization Tab

    (Amy Gesenhues / Marketing Land)
    The changes will roll out of the coming weeks.


    9 Ways to Promote Your Award Win

    (Wright’s Media / Folio)
    How awards can help drive traffic and grow audience.

    Does A/B Testing Headlines Work?

    (Rohin Dhar / Pricenomics)
    Of course. Here’s the proof.

    From MetricShift

    How to Create Stakeholder Reports to Show Impact of Your Non-Profit Newsroom by Lauren Fuhrmann and Mara Jezior


    Storyclash’s Top Social Media Interactions for Publishers and Stories in September 2016 by Manuel Brosch

    3 Offbeat Metrics to Help You Mix Things Up by Tim Cigelske

    How to Get Hands-On Experience with the Google Analytics Demo Account by Alexandra Kanik

    How Documentary Filmmakers Plan Ahead for Impact by Patricia Aufderheide

    How We Measured Impact for a Solutions Journalism Story on Poverty by Talia Stroud and Shannon McGregor

    Upcoming Trainings & Events

    Facebook Live for Journalists and Publishers [Oct. 20]
    Smartphone Filmmaking 101 [Oct. 26]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]
    > #MetricShift Twitter Chat [Oct. 28]
    Social Media for Crowdfunding [Nov. 2]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: a/b testing chatbots google analytics journalism awards
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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