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    Media Metrics Roundup for March 8, 2017

    by Jason Alcorn
    March 8, 2017

    Don’t Call it a Newsletter: Tips from Tobias van Schneider

    (MailChimp)
    So many nuggets of measurement wisdom here.

    When Bad Metrics Are Good Metrics

    (Mikael Fløysand / Medium)
    A case study from the world of web design.

    How Reader Engagement Helped Unearth the Shell Tape

    (Ernst-Jan Pfauth / De Correspondent)
    Connecting engagement to impact.

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    Instructions for Implementing Google Optimize

    (Sean McQuaide / LunaMetrics)
    How to get started with Google’s A/B testing tool.

    Twitter’s New Order

    (Will Oremus / Slate)
    The algorithm is a year old. Did it help bring us Trump?

    From MetricShift

    How Long Should Your Facebook Videos Be? by Gabriele Boland

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    By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement by Tim Cigelske

    What Can Data Tell Us About Breitbart? by Matt McAllister

    Metrics Goals: Are You in the Entertainment or Work Business? by Kevin Mireles

    How Newsletter Metrics Can Turn Into Revenue by Tamara Power-Drutis and Sangeeta Singh-Kurtz

    Germany’s Largest Daily Partners with Analytics Startup by Benjamin Bathke

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: google analytics impact measurement media impact social metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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