After A Decade, It’s Time To Reinvent Social Media In Newsrooms
Jane Elizabeth / American Press Institute
A terrific new strategy paper. One finding? Social media teams want more training in how to grow and measure traffic.
Harvard Experiment Finds Large Effects From Small News Outlets
Jason Alcorn / MetricShift
A new answer to how to measure the impact of journalism.
The Social Media Analytics Market Is Expected to Reach $9.5 Billion By 2022
Guy Sheetrit / Adweek
Predictive analytics is fueling part of the growth.
Best Practices for Measuring Success Through Survey Analysis
Lynette Chen / Guardian Mobile Innovation Lab
Practical tips for getting user feedback.
New Tools For Managing Google Analytics Users
Matt Matyas / Google Analytics
New: Set up and manage access for teams.
Scoop: Bloomberg Expects Eight Figures For New Twitter Network
Sara Fischer / Axios
Around 50 people will be hired for the 24-hour social news network.
More From MetricShift
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Nicole Blanchett Neheli
Upcoming Trainings and Events
How to Become a Mobile Ninja in the Field [TODAY!]
Instructor: Judd Slivka, mobile journalism professor
Design Thinking: Story Design and Testing [Nov. 29]
Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University
Facebook Live for Journalists [Dec. 6]
Instructor: Melissa Luck, Asst. News Director at KXLY television
Transmedia Storytelling in Journalism [Dec. 13]
Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development
5 Tech Tools to Improve Your Reporting [Jan. 10]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.