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    Media Metrics Roundup for March 22, 2017

    by Jason Alcorn
    March 22, 2017

    Audience Data Mining Case Study: PBS & LunaMetrics

    (Google Analytics Solutions)
    Drawing on data from 330 million visits to PBS.org.

    How CNN Has Been Experimenting With Messaging Apps

    (Caroline Scott / journalism.co.uk)
    Changing the metrics of success.

    Analytics Success Requires an Advocate

    (Nathan Burke / Analytics Pros)
    4 qualities of a great internal analytics advocate.

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    Readers Who Comment Are 7 Times More Engaged

    (Lucinda Southern / Digiday)
    Financial Times commenters read more articles and spend more time on site.

    The Surprising Insights CMSI Learned in Mizzou

    (Chandler Green / Center for Media & Social Impact)
    How the story of a death penalty juror can drive social change.

    From MetricShift

    A New Newsroom Metric: Reading People’s Minds by Simon Galperin

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    Dealing a Deck to Explore Media Impact and Engagement by Jason Alcorn

    How Publishers Can Measure Facebook Live Videos by Melissa Luck

    How Do You Measure a Relationship in Journalism? by Sebastián Auyanet

    How Long Should Your Facebook Videos Be? by Gabriele Boland

    By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement by Tim Cigelske

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics google analytics media impact messaging newsletter social metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

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    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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