Media Metrics Roundup for March 22, 2017

    by Jason Alcorn
    March 22, 2017

    Audience Data Mining Case Study: PBS & LunaMetrics

    (Google Analytics Solutions)
    Drawing on data from 330 million visits to PBS.org.

    How CNN Has Been Experimenting With Messaging Apps

    (Caroline Scott / journalism.co.uk)
    Changing the metrics of success.

    Analytics Success Requires an Advocate

    (Nathan Burke / Analytics Pros)
    4 qualities of a great internal analytics advocate.


    Readers Who Comment Are 7 Times More Engaged

    (Lucinda Southern / Digiday)
    Financial Times commenters read more articles and spend more time on site.

    The Surprising Insights CMSI Learned in Mizzou

    (Chandler Green / Center for Media & Social Impact)
    How the story of a death penalty juror can drive social change.

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics google analytics media impact messaging newsletter social metrics

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