(Google Analytics Solutions)
Drawing on data from 330 million visits to PBS.org.
(Caroline Scott / journalism.co.uk)
Changing the metrics of success.
(Nathan Burke / Analytics Pros)
4 qualities of a great internal analytics advocate.
(Lucinda Southern / Digiday)
Financial Times commenters read more articles and spend more time on site.
(Chandler Green / Center for Media & Social Impact)
How the story of a death penalty juror can drive social change.
A New Newsroom Metric: Reading People’s Minds by Simon Galperin
Dealing a Deck to Explore Media Impact and Engagement by Jason Alcorn
How Publishers Can Measure Facebook Live Videos by Melissa Luck
How Do You Measure a Relationship in Journalism? by Sebastián Auyanet
How Long Should Your Facebook Videos Be? by Gabriele Boland
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.