Photo by  flash.pro
on Flickr and used here with Creative Commons license.
by Rob Byrnes

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. For years, the digital world has vowed to move TV ad dollars online. Many believed that simply flaunting some of digital’s key features, such as geo-targeting and cheap impressions, was […] more »

Check out MediaShift Sponsorship opportunities!


MediaShift delivers the best news on media and technology directly to your in-box.

Reader Poll

There is no active poll.

From Idea Lab

Advancing Journalism Innovation, One Fellowship at a Time

Meg Dalton, Apr 17, 2015

Idea Lab is a group blog by innovative thinkers and entrepreneurs who are reinventing media in the digital age.
Underwritten by John S. and James L. Knight Foundation

Who we Are

MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

If you're interested in submitting a guest column, see our guidelines here.

Stay Informed

Get MediaShift Daily via Email

Follow us on Social


by Sonia Paul

Each week, MediaShift posts an ongoing list of upcoming events in the digital media and journalism world. These will be a mix of MediaShift-produced events and other events. If we’re missing any major events, or you’d like to pay to promote your event in the “featured event” spot of our weekly post, please contact Mark […] more »

Must Reads
by Julie Keck

1. The Chicago Podcast Cooperative wants to let independent audio thrive in the Windy City (Justin Ellis / Nieman Lab) 2. Can I use that? A legal primer for journalists (Jonathan Peters / Columbia Journalism Review) 3. The Atlantic sets audience record in September, continues unprecedented revenue growth (via The Atlantic) 4. The Washington Post’s […] more »

by Jefferson Yen

Like it or not advertising pays for content. We all know how it should work: publishers produce content that consumers want and advertisers pay for access to aforementioned consumers. But according to a Bloomberg investigation it’s not that simple. Instead what they found were traffic brokers willing to sell traffic spawned by bots and virus-infected […] more »

Citizen Journalism
by Reuben Stern

This week we bring you key takeaways and an overview of emerging digital trends from the 16th annual Online News Association conference, held Sept. 24-26 at the Hyatt Regency Century Plaza in Los Angeles. PART 1: ONA15 conference recap This year’s gathering of the Online News Association brought digital journalists and innovators from all types […] more »

Free Speech
by Global Voices Advocacy Netizen Report Team

Global Voices Advocacy’s Netizen Report offers an international snapshot of challenges, victories, and emerging trends in Internet rights around the world. Brazil’s lower house of Congress is considering a bill that would double penalties for libel and defamatory speech when they occur online, and dissolve protections for communications privacy in criminal investigations. The bill has a […] more »

#EdShift Chats
by Stacy Forster

Revising a journalism curriculum to reflect industry trends is a must, but it can also take years to accomplish. How do you cover the fundamentals of journalism while still trying to prepare students with the most relevant digital skills and techniques and reflect shifting ethical questions? Join us at 1 p.m. Eastern Time/Noon Central Time/10 […] more »

by Kate Nash Cunningham

Journalism educators from around the country heard about virtual reality storytelling, robots in reporting and a slew of new social media apps at the Online News Association conference last weekend in Los Angeles. Demonstrations at the sold-out conference in Los Angeles included software that creates a geofence for targeted social search, sophisticated mapping software and […] more »

Must Reads
by Julie Keck

1. College journalists and their advisers are still fighting for freedom of speech (David R. Wheeler / The Atlantic) 2. News Corp completes sale of Amplify digital education businesses (via Market Watch) 3. Academic social network hopes to change the culture of peer review (Jeffrey R. Young / Chronicle of Higher Education) 4. Top 10 […] more »

Must Reads
by Julie Keck

1. Tweets suggest Patreon hack may be GamerGate related (Brady Dale / Observer) 2. The cost of mobile ads on 50 news websites (Gregor Aisch, Wilson Andrews, & Josh Keller / New York Times) 3. Ellen Pollock to lead Bloomberg Businessweek, Josh Tyrangiel leaving (Kristen Hare / Poynter) 4. Teens, technology and romantic relationships (Amanda […] more »

Best Practices
by Paul Voakes

Think of a talented young person in your field. You can easily see this person, 10 or 15 years from now, as a leader in the field: a highly decorated journalist or perhaps an award-winning teacher or researcher. But the path to that achievement is anything but easy, especially if that talented young person comes from […] more »

by Ryan Thornburg

Also read: ONA15: Taking Diversity Seriously, by Paul Voakes Ryan Thornburg (@rtburg) researches and teaches online news writing, editing, producing and reporting as an assistant professor in the School of Media and Journalism at the University of North Carolina at Chapel Hill. Previously, Thornburg was managing editor of USNews.com, managing editor for Congressional Quarterly’s website […] more »

Grants & Funding
by Sonia Paul

Here’s a list of current media and journalism awards, including deadlines for applying. If we’re missing any major programs, please contact Mark Glaser at mark [at] mediashift [dot] org, and we’ll add them to the list.  OCTOBER 2015 DEADLINES Benjamin C. Bradlee Editor of the Year Award National Press Foundation The award is open to […] more »

Must Reads
by Julie Keck

1. Virtual reality news is becoming a reality in many newsrooms (Gurman Bhatia / Poynter) 2. Nielsen says total audience measurement is coming ‘by the end of the year’ (Jason Lynch / AdWeek) 3. With money from Knight, the AP will create standards for data journalism (Kristen Hare / Poynter) 4. Twitter has a 136-page […] more »

Citizen Journalism
by Sonia Paul

What do Pope Francis and sports stars have in common? Quite a lot, according to Jason Deal, the Executive Vice President of the Catholic digital media company Aleteia. Both attract specific dedicated followers. And both figures, unlike individual celebrities, also represent the larger teams behind them. “You don’t cheer for Kobe Bryant, you cheer for the […] more »

Grants & Funding
by Sonia Paul

Here’s a list of current media and journalism fellowship programs, including the deadlines for applying. If we’re missing any major programs, or you would like your program to be in the featured fellowship slot, please contact Mark Glaser at mark [at] mediashift [dot] org to let us know, and we’ll add them to the list. All featured […] more »