Culture

Photo by Melanie Holtsman and used here with Creative Commons license.
Image courtesy of Flickr and reused here with Creative Commons license.
Business
by Sonia Paul

At the end of last year, the Tow Center for Digital Journalism released its “Guide to Podcasting,” a report researched and prepared by Tow Center fellow Vanessa Quirk. The guide delves into the history of the medium and its current state, outlines different revenue streams and case studies, and discusses various issues and operational philosophies that producers […] more »

Culture
by Reuben Stern

Reporting by Katy Mersmann, Adam Pressler, Reuben Stern and Rachel Wise. This week we find out how the Associated Press created an immersive virtual reality project, and we explore an online tool that turns text and photos into video files. PART 1: VR at the AP The interactive graphics department at the Associated Press is expanding […] more »

Philosophy
by Tim Cigelske

The blizzard on the East Coast last week was a major news event covered by every national media outlet. The event had the same objective facts and every news organization had access to what was happening in real time, as it unfolded. And yet, that same event was reported quite differently by different news organizations. Let’s look at a […] more »

Culture
by Courtney Lowery Cowgill

As Ben DeJarnette writes in the kick-off piece to this special series, “There perhaps was no journalistic buzzword more widely discussed in 2015 than ‘engagement.'” Natural, then, that we start 2016 with a series that is all about “Redefining Engagement,” produced by the Agora Journalism Center at the University of Oregon’s School of Journalism and […] more »

Business
by Dena Levitz

Providing a consolidated news digest was the name of the app game last year. Everyone from the New York Times, with NYT Now, to Watchup and Newsbeat, which collect articles and then showcase them to users in video and radio formats, tried it. In 2015, then, the popular path for publishers, via their mobile offerings, […] more »

Culture
by Allie VanNest

The following piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. When you hit “publish,” your story becomes a part of a crowded and demanding online world. To help it to flourish, it is important for you to understand how your audience […] more »

Metrics
by Alexandra Kanik

The past year saw some pretty revolutionary advances to how we publish and share content. The numbers have shown us that more and more readers are ditching their desktops in favor of mobile devices and fewer of us are waiting around for slideshows to load. We know what the numbers are saying because the tools and […] more »

Business
by Courtney Lowery Cowgill

Every year at MediaShift, we take the last two weeks of the year to hear from experts in the media business about what 2015 brought to the industry and what 2016 promises. Below, you’ll find this year’s collection of roundups, analysis and predictions. Happy new year from all of us. Here’s to another exciting year […] more »

Business
by jesikah maria ross

I’ve always been a little put off by the marketing concept known as branding. To me it calls up images of cattle, slaves, and Nike swooshes. None of which I find appealing. But recently I participated in a branding process that turned out to be totally transformative. Here’s what happened. I’d been working in the […] more »

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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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