Media Metrics Roundup for March 28, 2018

by Jason Alcorn
March 28, 2018

How We’re Measuring The Success Of Trusting News Strategies
Joy Mayer / Trusting News
How can newsrooms know if they are building trust with readers?

It’s Time To Revisit Engagement Metrics
Jason Alcorn
To better measure engagement, go back to the old tools.

To Build And Engage Your Audience, Consider These Core Metrics For Measuring Success
Steve Mulder and Mark Fuerst / Current
The results of a public media working group on KPIs and key metrics.


Using Data To Measure Impact
Eric Martin / ITVS
Good ideas for journalism in this study of documentary filmmakers.

Recirculate! Vox Media’s New Structure For Story Packages Gives Readers Context (And Helps Them Stick Around)
Christine Schmidt / Nieman Lab
How a new template increased recirculation on Vox Media sites.

The Financial Times Uses YouTube To Boost Subscriptions
Lucinda Southern / Digiday
Readers come into contact with the FT brand 6 to 8 times before subscribing.


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How WhereBy.Us Will Track Impact of Local Media
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Knight Media Forum Focuses on Non-Profit News, Impact and Danger of Algorithms
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Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Tagged: engagement metrics impact measurement recirculation subscriber metrics trusting news vox media