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    Media Metrics Roundup for March 28, 2018

    by Jason Alcorn
    March 28, 2018

    How We’re Measuring The Success Of Trusting News Strategies
    Joy Mayer / Trusting News
    How can newsrooms know if they are building trust with readers?

    It’s Time To Revisit Engagement Metrics
    Jason Alcorn
    To better measure engagement, go back to the old tools.

    To Build And Engage Your Audience, Consider These Core Metrics For Measuring Success
    Steve Mulder and Mark Fuerst / Current
    The results of a public media working group on KPIs and key metrics.

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    Using Data To Measure Impact
    Eric Martin / ITVS
    Good ideas for journalism in this study of documentary filmmakers.

    Recirculate! Vox Media’s New Structure For Story Packages Gives Readers Context (And Helps Them Stick Around)
    Christine Schmidt / Nieman Lab
    How a new template increased recirculation on Vox Media sites.

    The Financial Times Uses YouTube To Boost Subscriptions
    Lucinda Southern / Digiday
    Readers come into contact with the FT brand 6 to 8 times before subscribing.

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    How A Local Newsroom In Brazil Learned To Track Its Impact
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    How WhereBy.Us Will Track Impact of Local Media
    Jason Alcorn

    Knight Media Forum Focuses on Non-Profit News, Impact and Danger of Algorithms
    Jason Alcorn

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: engagement metrics impact measurement recirculation subscriber metrics trusting news vox media
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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