Legacy Media

DE Rainbow Filter
Photo by Ronnie Pitman and reused here with Creative Commons license.
BookShift
by Miral Sattar

The following piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. You’ve written your book and now you want to tell the world about it. Book reviews are one way to get the word out about your book. So how does one […] more »

Legacy Media
by Jefferson Yen

For some time, Facebook has been in an elaborate dance with large news publishers, hoping to sweep their content off publishers’ sites and onto Facebook. While publishers have been wary of giving up control, many signed up for the new Instant Articles feature on Facebook’s iOS app, helping load their content quickly instead of the […] more »

Legacy Media
by Reuben Stern

This week we check out a tool that turns smartphones into mini satellite-TV trucks, and we get tips on creating a team to do graphics and data visualization. PART 1: Yottio A startup called Yottio has built a system to get live footage from multiple smartphone users directly into a studio broadcast. It also provides […] more »

BookShift
by Shannon Fisher

The quality of any book is often judged by its introduction. But sometimes, the intensity of promotional rhetoric can be perceived as being inversely proportional to the quality of the art. Authors are expected (and sometimes contractually obligated by publishers) to promote their own work within their networks. It’s all about creating a buzz. For […] more »

Online Video
by Dale Blasingame

This is truly a fascinating time to be part of or connected to the world of journalism. The issues being discussed right now regarding native content in social spaces will go a long way in determining the future of our industry. I tend to be as optimistic as possible, and I think there is plenty […] more »

Culture
by Michele McLellan

Little has proven more challenging for newspaper newsrooms than their transformation to digital news and information providers. It takes much more than learning new skills, although those are important. It’s a matter of re-engineering journalists’ attitudes and their relationships with news consumers, as well as changing newsroom workflows and priorities.  It takes significant culture change; […] more »

Legacy Media
by Sonia Paul

The 2015 Pew State of the News Media report, released on April 29, verifies what many media analysts have been saying for some time: mobile, if not the present, is the future of news. But, at the same time, just because the mobile platform has emerged as the frontrunner in the race to capture audience […] more »

EducationShift
by Dan Reimold

Late last month, the University of Tampa planned to kick the Minaret student newspaper out of its longtime newsroom, relocating the staff to a nearby office that is much smaller and without a few of the current amenities. The school’s rationale: a separate administrative team needs the newsroom space more than the paper nowadays. Fortunately, […] more »

BookShift
by Simon Owens

For awhile it probably seemed to some friends and family that Rebecca Faith Heyman had pursued an expensive degree at NYU without any intention of actually using it. She did her undergraduate and graduate degrees there, both in English, and while many of her classmates secured internships at the big publishers and magazines, Heyman spent […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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