In her role as editorial director, Michelle is responsible for the OPA’s content-related initiatives including our inContext site as well as evangelizing industry best-practices in a wide range of venues. She has two decades of publishing experience, more than half of which has been focused squarely on the business of digital content. Her career has included leadership roles at the Media Industry Newsletter (min), where she concentrated on digital strategies and revenue channels for the magazine media; UK-based digital publisher FreePint Limited, where she focused on the enterprise information industry; and Information Today, Inc.'s Enterprise Group, where she provided content direction on publications and events in the areas of content creation, management and delivery strategies and tools, enterprise search, and the business of content. Michelle also has extensive knowledge on millennials and “digital natives,” having co-written the book Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business Is Done. She is a lively and informative industry writer and speaker and holds a BA in journalism from San Francisco State University.
MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.