In her role as editorial director, Michelle is responsible for the Digital Content Next’s content-related initiatives including our inContext site as well as evangelizing industry best-practices in a wide range of venues. She has two decades of publishing experience, more than half of which has been focused squarely on the business of digital content. Her career has included leadership roles at the Media Industry Newsletter (min), where she concentrated on digital strategies and revenue channels for the magazine media; UK-based digital publisher FreePint Limited, where she focused on the enterprise information industry; and Information Today, Inc.’s Enterprise Group, where she provided content direction on publications and events in the areas of content creation, management and delivery strategies and tools, enterprise search, and the business of content.
MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.