Business

A screenshot of the award-winning "Snow Fall" story produced by the New York Times.
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EducationShift
by Robert Gutsche

Last semester, I wrote about the possibility of incorporating scholarly research related to cultural meanings of news into skills-based journalism classes. The initial post presented a trial run where journalism students in their final semester explored how selected news outlets reported on specific issues. (See the syllabus and scholarly projects.) And while the research itself was a good start, we left that experience with key […] more »

Business
by Ian Lamont

What do the Huffington Post, “The Simpsons,” Minecraft, and Led Zeppelin’s first album have in common? All of them started as experiments. The Huffington Post was launched in the mid-2000s as a link list and blogging site, leveraging the celebrity network of co-founder Arianna Huffington for content. The Simpsons began in 1987 as short animated […] more »

Business
by Dorian Benkoil

In this look-ahead to 2016, I’ll avoid the temptation to simply repeat what I said last year. Yes, measurement will still be a muddle, and marketers are still trying to track people across screens. Net neutrality rulings have inspired new lawsuits. Netflix’s Ted Sarandos announced even more original programs for 2016. Here are some newer […] more »

AdvertisingShift
by Paul Berry

The following piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. We are living through an acceleration of history, and true to its name, its velocity is like nothing humans have ever witnessed before. 2016 is bound to be a blur. Benedict […] more »

Business
by Dena Levitz

Providing a consolidated news digest was the name of the app game last year. Everyone from the New York Times, with NYT Now, to Watchup and Newsbeat, which collect articles and then showcase them to users in video and radio formats, tried it. In 2015, then, the popular path for publishers, via their mobile offerings, […] more »

Business
by Sonia Paul

The end of the year is fast approaching, and with that comes our analysis of some of the year’s hottest news and trends in media. If you followed our year-end report from last year, you can see that some of 2015’s biggest media stories are a direct fallout from what happened in 2014. It follows […] more »

Culture
by Allie VanNest

The following piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. When you hit “publish,” your story becomes a part of a crowded and demanding online world. To help it to flourish, it is important for you to understand how your audience […] more »

Business
by Courtney Lowery Cowgill

Every year at MediaShift, we take the last two weeks of the year to hear from experts in the media business about what 2015 brought to the industry and what 2016 promises. Below, you’ll find this year’s collection of roundups, analysis and predictions. Happy new year from all of us. Here’s to another exciting year […] more »

Collaboration
by Reuben Stern

This week we find out how analytics tools might better inform newsrooms in the future, and we see how journalists can take advantage of YouTube’s annotations and live-streaming features. PART 1: Analytics in the future As methods for tracking audience behavior continue to evolve, we get a glimpse of the future from Parse.ly Chief Executive […] more »

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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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