Tag: tracking

by Mark Cunnah

This post was originally published on the Webcredible blog and is republished here with permission. I’ve been teaching our Google Analytics training course for two years now, and it’s always been surprising to me what reports are not being used by those who attend the course. Given that GA is so useful in providing insights […] more »

by Lindsay Green-Barber

Lindsay Green-Barber is the Director of Strategic Research at the Center for Investigative Reporting. This post was written and originally published by CIR and is republished here with permission. As news organizations strive to take advantage of the possibilities afforded by online platforms and to meet the demands and needs of increasingly data-savvy audiences, new […] more »

by Jennifer Aldrich

Sometimes users lie. They don’t usually do it on purpose, to be fair. We can blame it on poor memory recall, something so many of us suffer from. I’ve conducted studies where participants told me they used a feature on a daily basis. But when I looked at the analytics, I saw a different story: […] more »

by Dorian Benkoil

If you thought there was a flood of content last year, just wait. The good news, though, is that more of the good stuff will rise to the top. And along with the content, expect more tracking of the people consuming it, but less agreement on how to measure exactly what they’re doing. Here, then, are some […] more »

by Mark Glaser

We’ve had a great run so far with our weekly Mediatwits podcast, with 124 great episodes on topics as varied as personal brand journalism to the dominance of cats online. And our guests and regulars have been a diverse group, including Ana Marie Cox, Felix Salmon, Monica Guzman, Andrew Lih, Douglas Rushkoff, Andrew Sullivan, Emily […] more »

by Mark Glaser

John Tayman Welcome to the fifth episode of “The Mediatwits,” the new revamped longer form weekly audio podcast from MediaShift. The co-hosts are MediaShift’s Mark Glaser along with PaidContent founder Rafat Ali. This week’s show is about the various social media policies at news organizations, and how they vary from place to place. Plus, can […] more »

by Mark Glaser

There is a bizarre competition among tech firms to see who can creep us out the most. First came Google and its peeping StreetView vans loaded with webcams. Then came Facebook and its “brilliant” Beacon feature that broadcast items you recently bought to your friends. Now comes news from a pair of researchers that Apple […] more »

by Mark Glaser

Click here to see the entire series The debate around online privacy has largely centered around advertising that is targeted at people depending on where they have been online. While somewhat creepy, those ads are perhaps the least of our worries. What many of us don’t realize is that there are multiple parties tracking our […] more »

by Mark Glaser

“All the world’s a stage,” and even moreso with the rise of the Internet, online advertising and social networking. While there is no American “right to privacy” in the Constitution, there are limits to what we want companies, publishers and advertisers to do with our personal information. Do we want advertisers to serve ads based […] more »