Mediatwits #5: Who Owns Social Media Followers?; Byliner CEO John Tayman

    by Mark Glaser
    April 29, 2011
    Byliner's first original feature was an explosive story about the lies told by Greg Mortensen, written by fellow mountaineer Jon Krakauer

    John Tayman

    Welcome to the fifth episode of “The Mediatwits,” the new revamped longer form weekly audio podcast from MediaShift. The co-hosts are MediaShift’s Mark Glaser along with PaidContent founder Rafat Ali. This week’s show is about the various social media policies at news organizations, and how they vary from place to place. Plus, can media companies actually own the followers of popular reporters or on-air anchors?

    Our guest this week is John Tayman, CEO and co-founder of Byliner, a new place for long-form journalism and storytelling. Plus, we follow up on last week’s episode about iPhones and iPads tracking people, and look at the MediaShift poll results.

    "We sent William Vollman to Japan to the nuclear evacuation zone for two weeks, and he's writing about life within that zone." - John Tayman

    Check it out!



    Subscribe to the podcast here

    Follow @TheMediatwits on Twitter here


    Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio’s Music Alley.

    Here are some highlighted topics from the show:

    Mark gets a new iPad 2

    0:45: No WiFi iPad 2’s available; Mark needs the 64GB Verizon

    1:50: Rafat gives News.me a mixed review so far

    3:50: Rafat uses his iPad for early email and social media use in the morning

    5:15: Rundown of topics on the show

    Social media policies at media companies

    7:00: Washington Post editor says news org can “own” followers for staffers

    9:40: Rick Sanchez keeps his followers and Twitter account after leaving CNN

    12:10: Bloomberg doesn’t want to break news on social media

    John Tayman interview

    15:15: Background info on John Tayman, CEO of Byliner

    18:10: ‘Three Cups of Deceit’ tops Amazon Singles chart

    21:00: Byliner will launch Pandora-like portal for long-form feature writing

    24:00: Tayman likes “feature” rather than “long-form” as a description for pieces

    25:00: William Vollmann will report from Japan in the next Byliner original out next Tuesday

    27:45: Byliner received angel funding of nearly $1 million

    Apple tracking follow-up

    29:10: Steve Jobs and Apple execs say tracking is just a misunderstanding

    30:15: People won’t care unless something bad happens

    31:30: MediaShift poll results mixed on Apple tracking

    More Reading

    i-858befa5393f3ed7ce8fe1e73b3a50ed-three cups of deceit cover.jpg

    Newspapers and Social Media: Still Not Really Getting It at GigaOm

    Bloomberg updates social media policy: Ask first. Tweet later at eMediaVitals

    Three Cups of Deceit by Jon Krakauer

    With three cups of luck, Byliner builds pre-launch buzz for its longform-focused platform at Nieman Lab

    Q&A: Jobs and Apple Execs on Tracking Down the Facts About iPhones and Location at AllThingsD

    Wrapping Up the Apple Location Brouhaha at NY Times

    What Do You Think About iPhones Tracking You? at PBS MediaShift

    Weekly Poll

    Don’t forget to vote in our weekly poll, this time about social media policies at news organizations:

    Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

    Tagged: apple byliner ipad 2 iphone john tayman jon krakauer social media policy three cups of deceit tracking washington post

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