Tag: engagement

by Reuben Stern

This week we get an inside look at some innovative efforts by the Center for Investigative Reporting to expand the audience in unusual ways and to track the impact of the organization’s journalism out in the community. Reporting by Tatiana Darie, Reuben Stern and Rachel Wise. PART 1: Partnerships to reach new audiences Central to […] more »

by Sonia Paul

With the recent release of his new book “Engaged Journalism: Connecting with Digitally Empowered News Audiences,” it seemed like high time to have a long conversation with Jake Batsell on the future of news. The journalism instructor at Southern Methodist University in Dallas, previous Seattle Times and Dallas Morning News reporter, and now, book author, was inspired to research […] more »

by Matt Boggie

On July 5, 1989, a pilot episode of a new sitcom called “The Seinfeld Chronicles” aired on NBC. It received good, but not great, ratings for the time, coming in second on the night overall. The network debated whether or not to purchase more episodes; during testing, audiences did not understand this program’s format or […] more »

by Meagan Doll

On Friday, October 3, our #EdShift chat will focus on journalism and community engagement. Join us at 1 p.m. Eastern Time/12 p.m. Central Time/10 a.m. Pacific Time as we discuss journalism as a service. The chat will be moderated by CUNY Director of Social Journalism Carrie Brown, with special guests Jeremy Littau from LeHigh University, […] more »

by Dena Levitz

Come January, let the games begin at American University. Along with courses in fundamental journalistic skills like writing, editing, photo and data, students will be able to take a class on the fundamentals of games. “The Design of Game Play” is  taught by Lindsay Grace, a well-known designer of games who previously started a similar […] more »

by Zach C. Cohen

NEW YORK — With reports that the National Security Agency is amassing data from Internet and phone companies, jokes abounded at the 10th annual Personal Democracy Forum (PDF) in New York City on June 6 and 7, especially when the list of sponsors for PDF sounded like a tally of NSA’s tech titan collaborators — Google, Facebook, Yahoo, […] more »

by Margaret Looney

With readers juggling their tablets, mobile phones, laptops and more as they consume the news, journalists have an opportunity to create a new kind of story. Transmedia storytelling means dividing chunks of a story across multiple platforms to form one cohesive narrative. Transmedia stories often have audience engagement as a key goal. Creating an online […] more »

by Leandro Oliva

The best stories across the web on media and technology, curated by Leandro Oliva. 1. ‘Just the facts’ isn’t good enough for journalists anymore, says Tow Center’s journalism manifesto (Poynter) 2. NPR affiliate launches drone program (Politico) 3. Churn: The problem of the new tech journalism (TechCrunch) 4. What kinds of local stories drive engagement? The results of […] more »

by Jason Feinberg

The common ground between technology developers and music companies becomes clearer and clearer every year at SXSW. For many years, the festival has seen a distinct interdependence between the two industries. However, as the Interactive conference transitions into the Music conference, the two industries are beginning to show significantly different trajectories. While the Interactive conference […] more »

by Katie Donnelly

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professionals seeking career advancement. Learn more here. How can public media spur multi-platform engagement through a national TV channel? That’s the challenge […] more »