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    #MetricShift Chat: Social Metrics

    by Tim Cigelske
    May 19, 2017
    Icon by Márcio Duarte from The Noun Project

    “How publishers use social media is in a state of flux. At some level, that has always been true, but with the Facebook algorithm once again causing anguish, messaging and chatbots well-established as core platforms and a flight to quality for business reasons, the shifts are especially seismic. If social isn’t only — or even primarily — a distribution channel and funnel for website traffic, what is it? What can it be instead?”

    In our #MetricShift chat on Friday, May 26, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll look at what we’ve learning — and what we’re still sorting out — when it comes to social metrics.

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    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include Kim Bui, editor-at-large at NowThis; Richard Sunley, UK Marketing Lead at Talkwalker, a social media analytics company; Kaidi Yuan, USC Annenberg School for Communication and Journalism student; Art Jones, social media intern at Marquette University; Jason Alcorn, MediaShift.org metrics section editor; and more.

    A Storify recap is posted below:

    [<a href=”//storify.com/mediashift/metricshift-chat-measuring-social-metrics” target=”_blank”>View the story “#MetricShift Chat: Measuring Social Metrics ” on Storify</a>]
    Tagged: engagement kim bui social media special series

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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