#MetricShift Chat: Social Metrics

    by Tim Cigelske
    May 19, 2017
    Icon by Márcio Duarte from The Noun Project

    “How publishers use social media is in a state of flux. At some level, that has always been true, but with the Facebook algorithm once again causing anguish, messaging and chatbots well-established as core platforms and a flight to quality for business reasons, the shifts are especially seismic. If social isn’t only — or even primarily — a distribution channel and funnel for website traffic, what is it? What can it be instead?”

    In our #MetricShift chat on Friday, May 26, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll look at what we’ve learning — and what we’re still sorting out — when it comes to social metrics.


    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include Kim Bui, editor-at-large at NowThis; Richard Sunley, UK Marketing Lead at Talkwalker, a social media analytics company; Kaidi Yuan, USC Annenberg School for Communication and Journalism student; Art Jones, social media intern at Marquette University; Jason Alcorn, MediaShift.org metrics section editor; and more.

    A Storify recap is posted below:

    [<a href=”//storify.com/mediashift/metricshift-chat-measuring-social-metrics” target=”_blank”>View the story “#MetricShift Chat: Measuring Social Metrics ” on Storify</a>]
    Tagged: engagement kim bui social media special series

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