Media Metrics Roundup for February 15, 2017

    by Jason Alcorn
    February 15, 2017

    How The Economist Turns Social Visitors Into Subscribers

    (Lucinda Southern / Digiday)
    9 weeks is all it takes for The Economist to convert a reader.

    The Google Analytics Setup I Use on Every Site I Build

    (Philip Walton / Google Analytcs)
    A no-BS guide for web developers from a Google engineer.

    Advertising vs Subscription

    (Mads Holman / Bibblio)
    Are we reaching a tipping point? If so, first-movers have the advantage.


    From Televisions to Telescreens: Video Viewing Habits Are Sensitive Information

    (Joseph Jerome / Center for Democracy & Technology)
    Vizio settled for $22M after tracking TV viewing behavior without consent. Here’s what it could mean for digital tracking.

    The Hierarchy of Engagement, Expanded

    (Sarah Tavel / Greylock Partners)
    Terrific slides from the first female partner at major VC firm Greylock Partners.

    From MetricShift

    Upcoming Trainings & Events

    Getting Started with 360° Video [Feb. 15]
    > #MetricShift Chat: Measuring What Entertains Us [Feb. 17]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]
    How to Boost Engagement with User and A/B Testing [Mar. 1]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: audience development digital subcriptions engagement news metrics

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