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    Media Metrics Roundup for February 15, 2017

    by Jason Alcorn
    February 15, 2017

    How The Economist Turns Social Visitors Into Subscribers

    (Lucinda Southern / Digiday)
    9 weeks is all it takes for The Economist to convert a reader.

    The Google Analytics Setup I Use on Every Site I Build

    (Philip Walton / Google Analytcs)
    A no-BS guide for web developers from a Google engineer.

    Advertising vs Subscription

    (Mads Holman / Bibblio)
    Are we reaching a tipping point? If so, first-movers have the advantage.

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    From Televisions to Telescreens: Video Viewing Habits Are Sensitive Information

    (Joseph Jerome / Center for Democracy & Technology)
    Vizio settled for $22M after tracking TV viewing behavior without consent. Here’s what it could mean for digital tracking.

    The Hierarchy of Engagement, Expanded

    (Sarah Tavel / Greylock Partners)
    Terrific slides from the first female partner at major VC firm Greylock Partners.

    From MetricShift

    How to Use Analytics to Differentiate Your Content by Gabriele Boland

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    Your Cheat Sheet for Newsletter Analytics by Tamara Power-Drutis and Sangeeta Singh-Kurtz

    Editorial Analytics Are Stranded In Another Era. It’s Time To Take Them Seriously. by Jon Wilks

    The One Metric Journalists Need to Steal from Content Marketers by Lee Procida

    MetricShift Survey: Audience Engagement, Impact Measurement Are Top Priorities by Jason Alcorn

    WordPress vs. Medium: A Case Study by Tim Cigelske

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

    Upcoming Trainings & Events

    Getting Started with 360° Video [Feb. 15]
    > #MetricShift Chat: Measuring What Entertains Us [Feb. 17]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]
    How to Boost Engagement with User and A/B Testing [Mar. 1]

    Subscribe to the Media Metrics Roundup!

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: audience development digital subcriptions engagement news metrics
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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