Tag: content marketing

by JD Lasica

In reading MediaShift’s series on content marketing and how it intersects with journalism, it struck me that a couple of pieces of the puzzle still needed to be filled in: The why: The reason behind content marketing’s rapid rise. The startup angle: Not all content marketing is being done by big corporate brands. So let […] more »

by Terri Thornton

When I was working on an annual public relations report for a client recently, I had a realization – almost half the year’s productive activities came from traditional PR. A little more than half was content marketing. I’ve offered it as a service for a while now, but hadn’t realized how thoroughly it affected my […] more »

by Jefferson Yen

All this week we’ve been writing about the boom in content marketing. For those of you who don’t know, content marketing is – as the name would suggest – content, usually articles, purposely created to drive business for a company. As Simon Owens puts it, content marketing has been around for a long time before […] more »

by Dorian Benkoil

For publishers, incorporating branded content into their offerings for advertisers can be a way to make serious revenue and avoid some of the problems besieging the media industry. To answer the question of why a publisher should bother with content marketing, I’ll risk quoting bank robber Willie Sutton: It’s where the money is. “There’s a […] more »

by Sarah Granger

We stood in the corner by a window. She turned slowly and looked around before leaning in toward me, admitting that yes, she was a ghost blogger. It felt like a moment from a spy movie. This was seven years ago. Fast forward to this past summer in a busy convention center hallway, where I […] more »

by Sonia Paul

Anyone paying close attention to the sub-headline of the Guardian’s recent piece on corrupt justice might have caught something unusual: “Divorced mother Margaret Besen tells her five-year struggle to get justice, just one story in the hundreds of judicial transgressions across the U.S. revealed in a Guardian and Contently Foundation for Investigative Reporting collaboration.” Just […] more »

by Aileen Gallagher

Melanie Deziel has an undergrad journalism degree from the University of Connecticut and later graduated from Syracuse University’s Newhouse School in 2013 with a master’s degree in arts journalism. Out in the professional world, she wrote a much talked-about investigative piece about women in prison for the New York Times and now works at Time […] more »

by Simon Owens

If you’re an editor at just about any news publication, chances are you’re increasingly inundated with emails from PR agents offering up “guest columns” from CEOs and other high-powered executives. You’ve also likely heard buzz phrases like “thought leadership” and “inbound marketing” and are vaguely aware that these phrases have something to do with those […] more »

by Courtney Lowery Cowgill

If you’re an industry watcher, you either know or have heard the term “content marketing” — a way to take storytelling and journalism and use it in the service of a brand or product. Not only do brands have their own online magazines, video channels and even TV series, but they pay big money to […] more »

by Stacy Forster

The best and most successful strategies for building a brand have been those that include storytelling, with content that consumers actually want. Storytelling about brands is more important than ever with the rise of content marketing, which crosses journalism, public relations and advertising and aims directly at consumers. What is content marketing, and how do […] more »