• Ian Gibbs

    With over ten years of experience in media and advertising research and insight, Ian currently heads up the Guardian’s Commercial Insight team with a remit to provide the strategic data and insight required to fulfill the Guardian’s long term commercial ambitions. Spanning display and branded content ad markets across mobile, desktop and print ad platforms, Ian has in his time taken numerous award winning research initiatives to market (such as Audiences Not Platforms and The Guardian Guide to Context) and elevated the Guardian’s reputation for thought leadership in the media and advertising space.

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