Tag: audience engagement

by Burton DeWilde

This article was originally published on the Chartbeat blog. It is republished here with permission. Consumption of news video online has been on the rise for years, in terms of both time spent watching and percentage of news consumers who watch. This trend is expected to continue. Accordingly, revenue from video display ads has also increased, […] more »

by Ben DeJarnette

“Redefining Engagement” is a special 11-part series on the progress, promise and potential challenges of community engagement in journalism. The series, produced by the Agora Journalism Center, will be published in serial this month by MediaShift. Click here for the full series.  In January 2015, Rachel Damgen was feeling excited for her new role as […] more »

by Sonia Paul

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC, and others. If we’re missing anything, please let us know at mark [at] mediashift [dot] org. FEATURED TRAINING DigitalEd: […] more »

by Reuben Stern

This week we find out how analytics tools might better inform newsrooms in the future, and we see how journalists can take advantage of YouTube’s annotations and live-streaming features. PART 1: Analytics in the future As methods for tracking audience behavior continue to evolve, we get a glimpse of the future from Parse.ly Chief Executive […] more »

by jesikah maria ross

I’ve always been a little put off by the marketing concept known as branding. To me it calls up images of cattle, slaves, and Nike swooshes. None of which I find appealing. But recently I participated in a branding process that turned out to be totally transformative. Here’s what happened. I’d been working in the […] more »

by Sonia Paul

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC, and others. If we’re missing anything, please let us know at mark [at] mediashift [dot] org. FEATURED TRAINING Learn […] more »

by Sonia Paul

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC, and others. If we’re missing anything, please let us know at mark [at] mediashift [dot] org. FEATURED TRAINING DigitalEd: […] more »

by Joy Mayer

Title: How to Boost Audience Engagement for Journalism Instructor: Joy Mayer, Missouri School of Journalism instructor and engagement strategist Are you focused on the people you aim to serve? Are you producing content your users find useful and interesting? And do you know what happens to that work after you hit publish? Learn how to […] more »

by Julie Keck

1. Engaging audiences through Twitter in 15 minutes a day (Kirsten Oliphant / JaneFriedman.com) 2. New study finds low levels of digital library borrowing (Jim Milliot / Publishers Weekly) 3. Still awaiting the next big thing in e-book platforms (D. B. Hebbard / Talking New Media) 4. FutureBook 2015: Judith Curr and ‘Crave’ (Porter Anderson […] more »

by Julie Keck

1. Even super-small drones would have to register under federal proposal (Klint Finley / Wired) 2. How the New Yorker grew its digital audience by focusing on quality (Benjamin Mullin / Poynter) 3. Frustrated publishers to Twitter: Give us our share counts back (Lucia Moses / Digiday) 4. Why we might need an app to […] more »