Tag: audience engagement

by Elia Powers

Will Federman figured his first job out of journalism school would be at a digital media startup. Instead, he ended up at a legacy magazine that last year launched a standalone website. But nothing about Federman’s job responsibilities at Fortune are traditional for a Time Inc. employee. He works closely with colleagues in editorial, public […] more »

by Deb Wenger

Discuss audience analytics with any group of journalists and at least one person is going to start complaining about click-bait or pandering. It’s true that the information you get from taking a deep dive into the data on how your audience accesses and consumes your content could lead your news organization astray, but it can […] more »

by Reuben Stern

This week we see how CrowdTangle identifies stories that are capturing attention in social media, and we learn how Shindig hosts large-scale online discussions that mimic a live event. PART 1: CrowdTangle Using CrowdTangle, newsrooms can see which stories are doing better than others on various social media platforms. We find out how it works […] more »

by Julie Keck

1. WMC Divided 2015: The media gender gap (via Womens Media Center) 2. Joining the pack, Refinery29 goes general (Nicole Levy / Capital New York) 3. Ben Silbermann and the new math on e-commerce (Jessica E. Lessin / The Information) 4. Fusion, Re/code, Vox, and what it takes to survive as a media startup (Jason […] more »

by Sonia Paul

MediaShift produced its first-ever Journalism Innovation Summit, a one-day conference to tackle some of the trickiest topics posing the media industry, on May 15, 2015, at the City University London. The Summit took on various hot-button topics — where to distribute innovative content, how to increase audience engagement, and what are the most promising business models. The day […] more »

by Deb Wenger

Everywhere you looked at the Journalism Interactive conference in Columbia, Mo., you ran smack dab into the news audience. By my way of thinking, it’s about time. The setting for former NPR and Twitter exec Vivian Schiller’s keynote looked a little like a comedy club with its brick wall and dramatic spotlight, and she got […] more »

by Sonia Paul

PBS MediaShift produced its second annual Journalism School Hackathon in conjunction with the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in Phoenix at the end of February. Top students, faculty and professionals gathered with a specific aim for this year: to create sustainable media projects that reach underserved populations. They were […] more »

by Jefferson Yen

Online comments sections – in their most ideal form – are supposed to be places readers could leave their thoughts after they had read an article. It was supposed to serve as a forum where civilized discussion could take place and would add value even after a piece was finished. Instead, we’ve all become more […] more »

by Julie Keck

1. Local newspapers are hoping online radio can be a growth area (Joseph Lichterman / Neiman Lab) 2. Upworthy says native advertising is working better than expected (Mathew Ingram / GigaOm) 3. The Times Company announces board nominees with web credentials (Ravi Somaiya / New York Times) 4. James Hamblin: A fresh perspective for health […] more »

by Reuben Stern

This week we get an inside look at some innovative efforts by the Center for Investigative Reporting to expand the audience in unusual ways and to track the impact of the organization’s journalism out in the community. Reporting by Tatiana Darie, Reuben Stern and Rachel Wise. PART 1: Partnerships to reach new audiences Central to […] more »