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    Media Metrics Roundup for February 7, 2018

    by Jason Alcorn
    February 7, 2018

    Twitter Is Sending More Clicks To Publishers As Facebook Sends Fewer, New Data Show
    Alex Kantrowitz / BuzzFeed News
    Twitter referrals are rising, according to data from SocialFlow.

    How To Write For MetricShift
    Jason Alcorn / MediaShift
    A call for contributors.

    Sometimes, Impact Isn’t All It’s Cracked Up To Be
    Jason Grotto / ProPublica
    An official claimed to respond to your reporting? Be skeptical, or else.

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    January Social Media Platform Changes: Full Roundup
    Tory Starr / WGBH Social
    A “seismic” month on social media.

    Public TV Begins Counting ‘Invisible Audiences’ For Education Content
    Karen Everhart / Current
    Beyond Nielsen Ratings: “Vegas PBS tracks 27 education-related data points.”

    Opinary Is Building New Tools To Help News Orgs Use Polls To Inform Their Coverage
    Ricardo Bilton / Nieman Lab
    Can Opinary build a better audience insights dashboard?

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    More From MetricShift

    4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent
    Mark Schiefelbein

    Why Scroll Depth Is A Key Metric for Individual Pages and Article Formats
    Andrew Sweeney

    Which Publishers Benefit Most from Facebook’s News Feed Change?
    Varpu Rantala

    What Movie Will You See This Weekend? That Depends On Where You Live
    Clare Carr

    Who Gets The Most Traffic Among Conservative Websites?
    Howard Polskin

    Upcoming Trainings and Events

    FREE! — How to Get Better Newsletter Metrics [Feb. 7]
    MediaShift’s Jason Alcorn and Special Guests

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: audience engagement engagement metrics facebook media impact twitter
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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