Media Metrics Roundup for August 30, 2017

    by Jason Alcorn
    August 30, 2017

    How Will Changes in Google AMP Results Affect Your Newsroom?
    Chelsey Heath / MediaShift
    New SEO strategies make faster-loading pages even more important.

    Thoughts On Medium’s “Clap” Feature And Content Compensation
    M.G. Siegler / 500ish Words
    Sure it’s hackable with a banana, but is the Clap feature smarter than it looks?

    The Problem With Medium’s New Metric: Public Vs Private Analytics
    Thomas Baekdal
    Claps, like YouTube views, force publishers to compete on inaccurate public metrics.


    George Xing Shares The Data Strategy Behind Lyft’s Explosive Growth
    Emi Tabb / Mixpanel
    Lesson: Invest in the less-sexy side of analytics

    The Fledgling Fund Offers Insights On Funding Virtual Reality
    Diana Barrett / Media Impact Funders
    How one funder is learning about the impact of VR.

    Want More Audience Engagement In Video Form? This Startup Is Betting There’s A Business In There
    Stav Dimitropoulos / Nieman Lab
    Are video call-outs a helpful new engagement tool?


    More From MetricShift

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    by Gabriele Boland

    Upcoming Trainings and Events

    Motion Graphics for Social Media [Aug. 30]

    Making Sense of Local Metrics [Sep. 6]

    How to Verify Photos and Videos [Sep. 20]

    Journalism School Hackathon: Sports + Health [October 20-22]

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: audience engagement media impact funders medium

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    Metrics Editor: Jason Alcorn

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    Hannah Eaves, consultant, Gates Foundation

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    Celeste LeCompte, ProPublica

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