Tag: analytics

by Lindsay Green-Barber

This post was written and originally published by CIR and is republished here with permission. Some stories change laws. Others force governments and companies to change their policies. Advocacy and interest groups often use these investigations in their own work. Still other stories change a community’s awareness of an issue. The first three examples of […] more »

by Alexandra Kanik

Google Analytics is one of the leading platforms news organizations are using to gather data on their online content. It gives us tons of data, it’s highly configurable and best of all it’s free. Google Analytics can be a powerful tool, but if you don’t pay attention to certain details, you’ll end up with misleading […] more »

by Mark Cunnah

This post was originally published on the Webcredible blog and is republished here with permission. I’ve been teaching our Google Analytics training course for two years now, and it’s always been surprising to me what reports are not being used by those who attend the course. Given that GA is so useful in providing insights […] more »

by Clare Carr

This story was originally published on the Parse.ly blog. Why do we want to know more about what our audiences read? Analytics and metrics provide us with a window into our success, a mirror to hold up and say: does this look as good as I think it does? But too much time looking in […] more »

by Tim Cigelske

We asked what you wanted out of our new metrics section. You answered. Nearly 200 readers took a poll to help us shape the coverage of media metrics, which we have begun to roll out with articles on predictions, case studies, tool explainers and more. In the process of the poll, we learned more about […] more »

by Burton DeWilde

This article was originally published on the Chartbeat blog. It is republished here with permission. Consumption of news video online has been on the rise for years, in terms of both time spent watching and percentage of news consumers who watch. This trend is expected to continue. Accordingly, revenue from video display ads has also increased, […] more »

by Josh Schwartz

This article was originally published on the Chartbeat blog. It is republished here with permission. In general, when we publish data, it’s always in anonymized, aggregated form — because that sort of data lets us identify the cross-network trends relevant to all publishers. Now and then, though, we have occasion to look deeply at one […] more »

by Lindsay Green-Barber

Lindsay Green-Barber is the Director of Strategic Research at the Center for Investigative Reporting. This post was written and originally published by CIR and is republished here with permission. As news organizations strive to take advantage of the possibilities afforded by online platforms and to meet the demands and needs of increasingly data-savvy audiences, new […] more »

by Sylvia Chan-Olmsted

Parse.ly is an analytics platform whose popularity has seen rapid growth in the past year in part due to its inclusive functionality. It organizes the ability to put metrics in the hands of content creators, as well as content and organization administrators. In this Jan. 8 podcast, I interview Sachin Kamdar, co-founder and CEO of Parse.ly, about the […] more »

by Alexandra Kanik

Watch a live Q&A with Parse.ly CEO Sachin Kamdar during the University of Florida College of Journalism and Communications Innovator Series. Kamdar will be sharing ideas and strategies with students, faculty and staff on teaching and using analytics. The live stream will begin January 13, 2016 at 6 p.m. ET. Live Stream more »