Tag: analytics

by Sonia Paul

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC, and others. If we’re missing anything, please let us know at mark [at] mediashift [dot] org. FEATURED TRAINING DigitalEd: […] more »

by Mark Glaser

Media measurement has never been easier and it’s never been more complicated and obtuse. Sure, you can easily connect your website to Google Analytics or look at Facebook or Twitter stats. But how do you know if your media content is making a real impact, changing lives, culture and even government regulation and legislation? That […] more »

by Julie Keck

1. Hearts and faves: How much should Twitter care about its core users? (Mathew Ingram / Fortune) 2. NPR is building an analytics bot that emphasizes caring over clicks (Benjamin Mullin / Poynter) 3. Google aims to make VR hardware irrelevant before it even gets going (Tom Simonite / MIT Tech Review) 4. Understanding what […] more »

by Megan Calcote

Title: Social Media Strategy and Analytics Instructor: Megan Calcote, Social Media Manager, Donald W. Reynolds National Center for Business Journalism Go beyond “post and pray” to a tailored social strategy You’re using social media, but you know you could use it better. This training will show you how to develop a social media strategy and […] more »

by Elia Powers

Will Federman figured his first job out of journalism school would be at a digital media startup. Instead, he ended up at a legacy magazine that last year launched a standalone website. But nothing about Federman’s job responsibilities at Fortune are traditional for a Time Inc. employee. He works closely with colleagues in editorial, public […] more »

by Julie Keck

1. How ICIJ established a new model for cross-border reporting (Jack Murtha / Columbia Journalism Review) 2. Limits at Gawker? Rules at Reddit? Wild west web turns a page (Jonathan Mahler / New York Times) 3. How a collaborative approach is helping NPR and local stations raise more money (Justin Ellis / Nieman Lab) 4. […] more »

by Stacy Forster

Although the digital media revolution has caused seismic upheaval for journalism and the reporters, editors and producers who create it, some positive elements are changing the business. One of the most important is the introduction of analytics, which give news providers an understanding of how consumers are engaging with a news product. It’s increasingly important […] more »

by Mark Glaser

On April 16, 2015, PBS MediaShift convened its sixth Collab/Space workshop, this time in Austin and focused on media metrics, analytics, and measuring impact. We had a very international group, with people from Nepal, Argentina, the United Kingdom, and more. The all-day workshop was co-produced by PBS MediaShift, the Knight Center for Journalism in the […] more »

by Clare Carr

There are many of us who attend multiple media industry events a month – I know you or your faces. Event fatigue is real: the same talking points, the same people speaking and often not many outcomes to walk away with and apply to your business. However, every once in awhile you attend an event that […] more »

by Julie Keck

1. Journalism schools add courses in sports, emerging technology (Emily Wordsman / American Journalism Review) 2. How big is digital education in the United States? An end of year review (Josh Bleiberg & Darrell M. West / Brookings Institute) 3. Journalism school reform in the context of wider media trends (John Wihbey / Journalist’s Resource) […] more »