Tag: analytics

by Julie Keck

1. How ICIJ established a new model for cross-border reporting (Jack Murtha / Columbia Journalism Review) 2. Limits at Gawker? Rules at Reddit? Wild west web turns a page (Jonathan Mahler / New York Times) 3. How a collaborative approach is helping NPR and local stations raise more money (Justin Ellis / Nieman Lab) 4. […] more »

by Stacy Forster

Although the digital media revolution has caused seismic upheaval for journalism and the reporters, editors and producers who create it, some positive elements are changing the business. One of the most important is the introduction of analytics, which give news providers an understanding of how consumers are engaging with a news product. It’s increasingly important […] more »

by Mark Glaser

On April 16, 2015, PBS MediaShift convened its sixth Collab/Space workshop, this time in Austin and focused on media metrics, analytics, and measuring impact. We had a very international group, with people from Nepal, Argentina, the United Kingdom, and more. The all-day workshop was co-produced by PBS MediaShift, the Knight Center for Journalism in the […] more »

by Clare Carr

There are many of us who attend multiple media industry events a month – I know you or your faces. Event fatigue is real: the same talking points, the same people speaking and often not many outcomes to walk away with and apply to your business. However, every once in awhile you attend an event that […] more »

by Julie Keck

1. Journalism schools add courses in sports, emerging technology (Emily Wordsman / American Journalism Review) 2. How big is digital education in the United States? An end of year review (Josh Bleiberg & Darrell M. West / Brookings Institute) 3. Journalism school reform in the context of wider media trends (John Wihbey / Journalist’s Resource) […] more »

by Sachin Kamdar

The following is a guest post. Read more about MediaShift guest posts here. Almost three years ago I wrote an article about “Why Publishers Are About to Go Data Crazy.” This prediction came true, but the degree that publishers have gone “data crazy” wildly beat my expectations. Publishers now have the ability to capitalize on […] more »

by Federica Cherubini

Below is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part two, part three and part four. Who is your audience? Is your content actually reaching your audiences? How are they engaging […] more »

by Kathleen Bartzen Culver

I rarely have to sell my students on what I’m teaching them. They’ve worked hard to get accepted into a highly competitive major, and they’re here because they want to learn. But that all changes when we get to my week on data. The grumbles and eyerolls abound. I feel like I can read some […] more »

by Susan Currie Sivek

Editor’s note: This is part two of a two-part series from Susan Currie Sivek on magazines and analytics. Click here for part one. Magazines have made major strides in integrating multimedia production into their existing production processes. Digital projects that used to be tacked on to print content are now, in many cases, seamlessly developed […] more »

by Reuben Stern

Reporting by Olga Kyle, Reuben Stern, Laura Davison, Teddy Nykiel. This week the RJI Futures Lab explores how better use of analytics and user data could help newsrooms improve their coverage and connect with audiences. PART 1: THINKING MORE LIKE MARKETERS Most news organizations track things like page views and unique visitors. But more sophisticated […] more »