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    Media Metrics Roundup for August 2, 2017

    by Jason Alcorn
    August 2, 2017

    5 Chatbots To Help You Analyze Ad Campaigns Right In Slack, Facebook Messenger & Google Sheets

    Ginny Marvin / Marketing Land

    Get alerts from your Facebook ad campaigns and much more.

    19 Social Media Platform Changes You May Have Missed In July

    Tory Starr / WGBH Social Media Team

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    Evaluating stories from NPR One on completion

    How To Make Local Listeners Care About Your Story

    Tamar Charnay and Nick Deprey / NPR Training

    What kind of stories have the highest completion rate?

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    Paying To Promote News Stories On Facebook Is The Ad World’s Favorite New Tactic

    Alex Kantrowitz / BuzzFeed News

    Positive news stories, of course.

    Slate Uses Podcasts To Drive Paid Memberships

    Max Willens / Digiday

    Hundreds of new subscribers during “Pledge Week.”

    From MetricShift

    Sex, Lies and Metrics: The Truth Behind The Clicks by Tim Cigelske

    How the Early Social Media Editors Embraced Collaboration in New York City by Julia Haslanger

    How Bibblio Wants to Drain the Swamp of ‘Related Article’ Recommendations by Robbert van der Pluijm

    Sell Ads On Engaged Time Metrics? Publishers Still Weighing Promise And Risk by Brent Merritt

    The Problem with Short-Sighted Metrics by Tim Cigelske

    Why Publishers Shouldn’t Push into Video Without a Solid Strategy – and Metrics by Allie VanNest

    Upcoming Training and Events

    How to Solve Legal Issues on Social Media [Aug 16]

    How to Use Podcasts in the Classroom [Aug. 23]

    Motion Graphics for Social Media [Aug. 30]

    Journalism School Hackathon: Sports + Health [October 20-22]

    Subscribe to the Media Metrics Roundup!

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: ad metrics analytics NPR training podcasting wgbh

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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