Media Metrics Roundup for September 27, 2017

    by Jason Alcorn
    September 27, 2017

    How News Agencies Are Using Audience Metrics, Overcoming Challenges
    Christoph Schlemmer / Austria Press Agency
    Schlemmer shares findings from his research for the Reuters Institute for the Study of Journalism.

    Side Effect Of The Pivot To Video: Audience Shrinkage
    Ross Benes / Digiday
    Traffic is tanking at Mic, Vocativ, Fox Sports and Vice Sports. 📉

    How Facebook’s, Instagram’s and Snapchat’s Audience Size Estimates Compare
    Tim Peterson / Marketing Land
    Stacking up self-reported data from the big platforms.


    Growing News Subscriptions with Data Analytics
    Ciaran Cody-Kenny & Eivind Fiskerud / Schibsted
    What an investment in analytics returns in business revenue.

    This Social Analytics Firm Says the 4 Million #TakeAKnee Tweets Are Just the Beginning
    Kristina Monllos / AdWeek
    The top tweets from Sunday.

    How We Measure High-Value Conversions, Revenue and More
    Asif Rahman / NewsCred
    Another analytics firm getting in on business metrics.


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    Branded Content Is King on Facebook. Here’s John Cena and The Data To Prove It.
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    MediaShift and West Virginia University

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics business of journalism news subscriptions social metrics

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