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    Media Metrics Roundup for February 14, 2018

    by Jason Alcorn
    February 14, 2018

    How The Wall Street Journal’s Facebook Strategy Helped Double Social Subscriptions
    Simone Flueckiger / WAN-IFRA
    Expert advice for using Facebook as an acquisition channel.

    The 15 Biggest Local News Sites on Facebook in January
    Liam Corcoran / MetricShift
    The New York Post and the Los Angeles Times lead the list.

    How Long Should You Run Your A/B Test?
    MailChimp
    These are best practices for testing opens, clicks and revenue.

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    How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
    David Cohen / Adweek
    The new methodology counts organic reach like paid reach. (Did you know organic reach used to include posts that users never saw?!)

    Consumers Give Up On Slow Content
    Sara Fischer / Axios
    Speed matters, so here’s some new Adobe Consumer Content Survey data to share with your boss.

    Organizations That Turn Data Into Insights Are Gaining Competitive Advantage Through Improved Connections With Consumers
    Sam Ransbotham and David Kiron / MIT Sloan Management Review
    A big new executive survey shows that the competitive advantage from analytics continues to grow.

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    More From MetricShift

    How The Financial Times Uses Reader Feedback To Launch And Test New Features
    Monica Todd and Moshe Raphaely

    How To Write For MetricShift
    Jason Alcorn

    4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent
    Mark Schiefelbein

    Which Publishers Benefit Most from Facebook’s News Feed Change?
    Varpu Rantala

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics email metrics facebook organic reach page insights subscriber metrics wall street journal
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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