Tag: advertising

by Jefferson Yen

The big news this week, in case you haven’t heard, is the proposed merger between Verizon and AOL. Verizon going to pay $4.4 billion to acquire all that is AOL — pending regulatory approval. Many of us can still remember the early days when AOL was stuffing their CD’s in mailboxes across the nation but […] more »

by Jefferson Yen

The NewFronts are the digital publishing world’s answer to the Upfronts. If you aren’t familiar with the Newfronts, they are an opportunity for publishers to pitch advertisers on the value of their audience and tech platform. In the past, they were treated as somewhat of a sideshow, but this year they threatened to outshine the […] more »

by Jefferson Yen

Our news consumption is becoming increasingly mobile according to Pew’s annual State of The News Media report. Americans are now turning to their phones and tablets to catch up on the news. More people are visiting news sites like the New York Times on mobile than on their desktops. More than 75 percent of the […] more »

by Ranvir Gujral

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. On the first day of the F8 Facebook Developer Conference this year, Mark Zuckerberg kicked off the event by talking about data. Over the past year, the use of Facebook’s […] more »

by Hampton Stephens

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. Roughly 20 years into the still-unfolding great disruption of “old media” and the advertising market that mostly supported it, the business of journalism appears to be in a new phase. […] more »

by Jefferson Yen

After it was revealed Buzzfeed had deleted a post criticizing one of Dove’s ad campaigns there was speculation they had bowed to pressure from Unilever. All publications that make money from ad revenue have to face this question. What makes BuzzFeed different is how closely their own editorial resembles sponsored content. Take for instance, this […] more »

by Reuben Stern

This week we see how two technologies automatically scan the content of video and images to deliver highlights and insights. PART 1: Vhoto Vhoto helps turn mobile video into bits of sharable content by automatically finding the key moments within the footage. We hear from Chief Executive Officer Noah Heller about what the app can […] more »

by Jefferson Yen

What do BuzzFeed, Upworthy and Refinery29 have in common? Well, for one, they’ve raised millions in venture capital money, and they’re all getting deeper into the digital news business. Refinery29 is looking for a news director as they’ll soon be joining in the scrum to cover breaking news. Upworthy made its own news when they […] more »

by Andy Seibert

The following piece is a guest post. Read more about MediaShift guest posts here. Marketing professionals live for trends, and these days there’s one wave sweeping through the marketing departments of Corporate America: branded content. Marketers have discovered that customers want to hear from the companies they do business with in ways separate from advertising. […] more »

by Simon Owens

Like many of the home decorating bloggers who have amassed thousands of daily followers, Jennifer Flores was a reader of interior design blogs before she launched one herself. Back in 2007, she and her husband had been planning to purchase their first home and ultimately settled on a “fixer upper,” and it was while researching […] more »