Tag: advertising

by Jefferson Yen

It’s a tale of two social titans on this week’s Mediatwits podcast. On Tuesday, select users were able to test out Twitter’s new dedicated news tab. An algorithm is used to determine which news stories are featured in the experimental feature. The tech company has struggled to attract more users lately and the “Featured News” […] more »

by Jennifer Sikora

The following piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. Mobile ad blocking is a topic making marketers, advertisers, and mobile product developers very nervous. With smartphone usage now at over 64 percent in the U.S. across all age groups, according […] more »

by Jefferson Yen

The big news this week, in case you haven’t heard, is the proposed merger between Verizon and AOL. Verizon going to pay $4.4 billion to acquire all that is AOL — pending regulatory approval. Many of us can still remember the early days when AOL was stuffing their CD’s in mailboxes across the nation but […] more »

by Jefferson Yen

The NewFronts are the digital publishing world’s answer to the Upfronts. If you aren’t familiar with the Newfronts, they are an opportunity for publishers to pitch advertisers on the value of their audience and tech platform. In the past, they were treated as somewhat of a sideshow, but this year they threatened to outshine the […] more »

by Jefferson Yen

Our news consumption is becoming increasingly mobile according to Pew’s annual State of The News Media report. Americans are now turning to their phones and tablets to catch up on the news. More people are visiting news sites like the New York Times on mobile than on their desktops. More than 75 percent of the […] more »

by Ranvir Gujral

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. On the first day of the F8 Facebook Developer Conference this year, Mark Zuckerberg kicked off the event by talking about data. Over the past year, the use of Facebook’s […] more »

by Hampton Stephens

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. Roughly 20 years into the still-unfolding great disruption of “old media” and the advertising market that mostly supported it, the business of journalism appears to be in a new phase. […] more »

by Jefferson Yen

After it was revealed Buzzfeed had deleted a post criticizing one of Dove’s ad campaigns there was speculation they had bowed to pressure from Unilever. All publications that make money from ad revenue have to face this question. What makes BuzzFeed different is how closely their own editorial resembles sponsored content. Take for instance, this […] more »

by Reuben Stern

This week we see how two technologies automatically scan the content of video and images to deliver highlights and insights. PART 1: Vhoto Vhoto helps turn mobile video into bits of sharable content by automatically finding the key moments within the footage. We hear from Chief Executive Officer Noah Heller about what the app can […] more »

by Jefferson Yen

What do BuzzFeed, Upworthy and Refinery29 have in common? Well, for one, they’ve raised millions in venture capital money, and they’re all getting deeper into the digital news business. Refinery29 is looking for a news director as they’ll soon be joining in the scrum to cover breaking news. Upworthy made its own news when they […] more »