Online Video

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Online Video
by Matt Smith

The following piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. With apologies to those who spin the proverbial yarn or sew (alas, this is not a post on sewing technique), let’s dive in and explore “stitching,” one of the key buzzwords […] more »

Business
by Jess Duda

My first draft of this article was as gushing as the rest of the reaction to Jonathan Perelman’s talk  “Creating Video Content for How It’s Consumed” at Social Media Week 2015 in New York. He is vice president of Buzzfeed Motion Pictures, a leader in online video. “The absolute best session of the day for me was from […] more »

Legacy Media
by Dr. Chester Elijah Branch

The following piece is a guest post. Read more about MediaShift guest posts here. So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you […] more »

Hyper-Local
by Reuben Stern

This week we find out why investors are bullish on online media startups, and we find out how the Philadelphia-based startup Billy Penn is producing local news coverage aimed at younger readers. PART 1: Why investors love media startups Digital media startups like Vice, BuzzFeed and Vox Media have grown quickly thanks to hundreds of […] more »

Citizen Journalism
by Madeleine Bair

The instinct to believe what we see has made video a driving force in news coverage, but it has also been exploited as a powerful tool for manipulation. As journalists and crisis responders increasingly look toward YouTube, social media, and their audiences for firsthand footage of developing stories, they can find themselves the target of […] more »

MobileShift
by Josh Schwartz

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. There’s significant momentum for publishers toward increasing the production of video content, on account of both the […] more »

Global View
by Reuben Stern

This week we explore how documentary video and interactive technologies can be combined to tell new kinds of immersive, in-depth stories online. PART 1: NPR’s “Planet Money Makes a T-shirt” This Emmy Award-winning project, created by NPR, raised more than half a million dollars via Kickstarter to travel the world and document how T-shirts are […] more »

Culture
by Sonia Paul

With the 2014 U.S. midterm elections just days away, attention is on voter habits and concerns, as well as how political campaigners are leveraging different methods to target their voter base. The Pew Research Center’s recent report on how liberals and conservatives inhabit different media worlds underscores the influence media has on voter awareness. Reports […] more »

Education
by Meagan Doll

Leyla Akincilar is a former administrator, teacher, coach and curriculum director. After 13 years in urban education, both in public and charter schools, Akincilar recently took her skills from the classroom at KIPP Bayview Academy to EduCrate, an ed-tech startup that is curating educational videos to help teachers bring rigor, differentiation and engagement to their […] more »

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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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