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    Futures Lab #182: Making Video Interactive With Adways

    by Rachel Wise
    February 17, 2017
    Adways is a tool that allows publishers to make web video interactive.

    Adways is a new tool for turning online video into an interactive experience that works across multiple platforms. Adways general manager Fabrice Jaeger explains how news organizations might use this technology.

    Reporting by Reuben Stern and Marlee Baldridge


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    Rachel Wise is an editor at the Futures Lab at the Reynolds Journalism Institute and co-producer of the weekly Futures Lab video update.

    RJI Futures Lab web bannerThe Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.

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    Tagged: adways futures lab interactive video rji tools web video

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