Melissa Luck is a career journalist who has worked as a reporter, anchor, producer and manager. She has won and been nominated for numerous awards related to TV news features, investigations and continuing coverage. She manages social media for the ABC affiliate in Spokane, Washington and is always looking for ways to advance and innovate across platforms. She’s the daughter of a retired journalist, the wife of a morning news anchor and the mom of two budding storytellers. She tweets more than she should.
MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.