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by Simon Owens

If you’re an editor at just about any news publication, chances are you’re increasingly inundated with emails from PR agents offering up “guest columns” from CEOs and other high-powered executives. You’ve also likely heard buzz phrases like “thought leadership” and “inbound marketing” and are vaguely aware that these phrases have something to do with those […] more »

by Courtney Lowery Cowgill

If you’re an industry watcher, you either know or have heard the term “content marketing” — a way to take storytelling and journalism and use it in the service of a brand or product. Not only do brands have their own online magazines, video channels and even TV series, but they pay big money to […] more »

by Josh Stearns

Current’s “The Pub,” which is hosted Adam Ragusea, is quickly becoming one of my favorite media podcasts. Recently Ragusea rebroadcast an excellent commentary he did back in April about his idea that authenticity is the new authority. “Authority is an artifice, a facade, that is thoroughly broken down,” says Ragusea. “The only substitute is authenticity. […] more »

by Katie Steiner

“The home page is dead.” We’ve heard that phrase a lot the last couple years, especially after it was reported that traffic to the New York Times’ home page had decreased by more than 50 percent over two years. In his response, Vox’s Ezra Klein said that the home page wasn’t dead, but it was […] more »

by Patricia Aufderheide

What kinds of opportunities are opening up for filmmakers and journalists in short-form video on news sites? The field is expanding rapidly, though most folks are still in experimental mode. At a panel at 100Reporters’ “Double Exposure” symposium in Washington, D.C., digital video programmers from several news media outlets explained how they’re building knowledge, brand […] more »

by Mark Glaser

The following post is sponsored content on MediaShift from Florida International University’s School of Journalism and Mass Communication. Details The Hearst Distinguished Lecture Series hosted Geneva Overholser on the Biscayne Bay Campus at FIU. Overholser gave a talk titled, “Leading from the Outside: Rethinking Journalism Leadership When Change is the New Normal.” She explained how […] more »

by Josh Stearns

When we talk about transparency in journalism we tend to discuss it in terms of the people and institutions we cover, or as an alternative to unrealistic notions of objectivity. However, transparency can also be a tool for fostering deeper community engagement with journalism, and a fundamental part of how we make the case for […] more »

by Stephen J. A. Ward

In “Radical Media Ethics: A Global Approach” I declare that the only way to rescue media ethics from sinking into oblivion is to think radically. Let me explain. We need to rethink the basis of media ethics from the ground up. The tweaking of ideas and re-formulation of rules, as seen in recent revisions of […] more »

by Martha Kang

The push for open data has prompted the release of countless datasets. But the raw data alone can’t adequately serve the public. After all, it’s hard to imagine the average person investing the time — or possessing the skills — to make meaningful sense of a massive spreadsheet. That’s where the media comes in. Whenever […] more »

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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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