Tag: visual storytelling

by Gregarious Narain

The following piece is a guest post. Read more about MediaShift guest posts here. Every marketer is responsible for two very simple things: capturing the attention of the buyer and delivering a relevant message which drives them to action. As marketing has evolved and advanced, however, the science of marketing has often overshadowed the art. […] more »

by Diane Alters

There was a time when some of us taught journalism classes in a single medium. In a print-based class, we taught writing. We read newspapers and books, and students reported and wrote and wrote. Today, as we all know, that’s not enough. So how do we introduce visuals into a print-based class? At a small […] more »

by Susan Currie Sivek

Photographers who might have aspired to see their work published on the glossy pages of a magazine can now opt for the glossy screen of an iPad. Once Magazine, a “visual storytelling” app for the iPad, is a new showcase for photographers’ work and related multimedia. The app provides three cohesive photo essays, each with […] more »