Tag: traffic

by Jefferson Yen

When The Atlantic’s Derek Thompson used Twitter’s new tweet activity feature he found something surprising. It showed that, on average, only 1.7 percent of people bothered to click through to the articles he had linked. In response to Thompson’s article, Digiday’s John McDermott noted that for the top brands, overall engagement was up 85 percent […] more »

by Jennifer Dorroh

When U.S. President Barack Obama visited San José, Costa Rica this spring, he brought along the biggest security operation in the country’s history. Costa Rica’s La Nación newspaper knew its audience would be keenly interested in the logistics of a visit that would affect traffic throughout the city that day. But instead of simply describing the […] more »

by Josh Davis

This post has two purposes. The first is to explain why Google Authorship is something you should consider implementing on your own site. The second part is to introduce a new flowchart that will help you accomplish this with step-by-step instructions. Google Authorship Benefits Google Authorship is one of the best things about Google+ accounts. […] more »

by Dorian Benkoil

This column is another in my series on new business models for news. An update and correction to this story appear below. Amid its larger company struggles, Forbes has been trying to change, adapt and adjust to what Chief Product Officer Lewis D’Vorkin calls “wrenching transitions in the news business.” Online, the 95-year-old business magazine […] more »

by Mark Glaser

Facebook is the alpha dog of social networks, and it’s also becoming a top dog when it comes to referring traffic to news sites. That became clear in February when Hitwise found that Facebook was referring more traffic to news and media sites than Google News. But for a long time, Facebook only had intermittent […] more »

by Mark Glaser

This episode of 4MR is brought to you by the Knight Digital Media Center, providing a spectrum of training for the 21st century journalist. Find out more at KDMC’s website. It’s also underwritten by GoDaddy, helping you set up your own website in a snap with domain name registration, web hosting and 24/7 support. Visit […] more »

by Mark Glaser

Everywhere you look there are dark signs for newspapers: bankruptcies, less print editions, the threat of closings in San Francisco and Boston, layoffs and pay cuts. But the journalism of newspapers will live on in digital form online. How will this after-life look? We brought together five people for the latest episode of 5Across who […] more »

by Mark Glaser

This is the second part of MediaShift’s special series on web measurement. In the first part, I looked at the problem of inconsistent traffic numbers from panel-based measurement firms such as comScore and Nielsen//NetRatings, and the push by the Interactive Advertising Bureau (IAB) to standardize measurements. This week, I look at the philosophical differences between […] more »

by Mark Glaser

I’ve been engrossed in the topic of web measurement the past couple weeks, with a two-part series here at MediaShift. In the first part, I wondered why the web, which is supposed to be the most measurable medium ever (putting TV and radio audience measurement to shame), is still so inconsistent with so few standards […] more »

by Mark Glaser

On April 19, 2007, the new CEO of the Interactive Advertising Bureau (IAB), Randall Rothenberg, sent a scathing open letter to the heads of the major web measurement firms, comScore and Nielsen//NetRatings, complaining that they better get their act together: Imagine my surprise when I came to the IAB and discovered that the main audience […] more »