Tag: public radio

by Nicholas Quah

This post was originally published on the Hot Pod newsletter. It is republished here with permission. On Tuesday, a group of North American public radio stations published a set of guidelines on the best way for podcast companies to measure listenership. The document, which was released as a public Google Doc, gets pretty technical in […] more »

by jesikah maria ross

I’ve always been a little put off by the marketing concept known as branding. To me it calls up images of cattle, slaves, and Nike swooshes. None of which I find appealing. But recently I participated in a branding process that turned out to be totally transformative. Here’s what happened. I’d been working in the […] more »

by Julie Keck

1. New guide gives reporters a leg up on climate adaptation story (A. Adam Glenn / Reynolds Journalism Institute) 2. Alex MacCallum named head of video at New York Times (Benjamin Mullin / Poynter) 3. Who isn’t listening to Public Radio (Justin Fox / Bloomberg View) 4. Google-backed First Draft Coalition launches a site to […] more »

by Yvonne Leow

At Collab/Space San Francisco, dozens of audio journalists and podcasting entrepreneurs came together to discuss the future of their craft. It was my second Collab/Space, and like the first one in NYC, the event did not disappoint. No one can solve industry problems on their own, but together we would try. As a visual journalist, I […] more »

by Julie Keck

1. In Salt Lake City, the community radio station invited the community in to podcast (Melody Kramer / Poynter) 2. Open State preserves Politwoops’ history on the net (via Open State) 3. Jeff Bezos (finally) pumps up the Post with Prime (Ken Doctor / Politico Media) 4. Coming soon to Facebook: A ‘Dislike’ button (Vindu […] more »

by Reuben Stern

This week we get an inside look at one media organization’s successful digital strategy. New York Public Radio, which operates WNYC in New York City, is among the leading innovators in the public media system both for on-air programming and for a forward-looking approach to digital. We visited their office and sat down with Thomas Hjelm, executive […] more »

by Fannie Cohen

The terrestrial radio business has been forced to adapt once again as more people get their audio content online, via streaming services or satellite radio. Podcasts, streaming embeds and even YouTube have multiplied the publishing opportunities for branded stations, but how can they recreate themselves with digital tools? What kind of content does a radio […] more »

by Brooke Kroeger

Early in 2010, with the newspaper industry in precipitous free-fall, the president of the Charles H. Revson Foundation called on the head of New York Public Radio to see if the two could make common cause. Revson president Julie Sandorf already had ventured into the future-of-journalism conversation the year before when Revson agreed to fund […] more »

by Amanda Hirsch

Martha Bebinger, a longtime reporter for WBUR in Boston, had been reporting on efforts to control health care spending in Massachusetts for years, but over the past year and a half to two years, interest in the subject intensified among listeners, she said, and it was time to help them be part of a conversation. […] more »

by Jessica Clark

What does innovation feel like? According to newly minted MacArthur genius Jad Abumrad, it’s a bit like being chased by a tiger: visceral and gut-churning. Abumrad, the co-host of WNYC’s ground-breaking show Radiolab, advised the audience at last week’s Public Radio Programming Conference (PRPC) to seek out this life-or-death sensation. Innovation isn’t always obvious, he […] more »