Tag: metrics

by Lindsay Green-Barber

For the past two years, the Center for Investigative Reporting has convened some of the best minds from media, philanthropy and research institutions to discuss how media organizations can effectively track and measure the impact of their work online and in the real world. When we hosted our “Dissection A” event in Oakland, California, in […] more »

by Stacy Forster

Although the digital media revolution has caused seismic upheaval for journalism and the reporters, editors and producers who create it, some positive elements are changing the business. One of the most important is the introduction of analytics, which give news providers an understanding of how consumers are engaging with a news product. It’s increasingly important […] more »

by Mark Glaser

On April 16, 2015, PBS MediaShift convened its sixth Collab/Space workshop, this time in Austin and focused on media metrics, analytics, and measuring impact. We had a very international group, with people from Nepal, Argentina, the United Kingdom, and more. The all-day workshop was co-produced by PBS MediaShift, the Knight Center for Journalism in the […] more »

by Sonia Paul

Each week, PBS MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC and others. If we’re missing anything, please let us know at mediashift [at] pbs [dot] org. FEATURED TRAINING THREAD […] more »

by Aisling Niestroy

In an age where everyone is struggling for clicks and page views, what are the meaningful metrics that can help media makers and strategists gauge real impact? Media leaders, thinkers and entrepreneurs gathered for Collab/Space Austin last Thursday, April 16, 2015 for a hands-on, day-long workshop devoted to this very question. The event was co-produced […] more »

by Matt Boggie

On July 5, 1989, a pilot episode of a new sitcom called “The Seinfeld Chronicles” aired on NBC. It received good, but not great, ratings for the time, coming in second on the night overall. The network debated whether or not to purchase more episodes; during testing, audiences did not understand this program’s format or […] more »

by Julie Keck

1. Report: Governments around the world expanded online control, surveillance last year (Elizabeth Nolan Brown / Reason) 2. Journalism partnerships: A new era of interest (Rick Edmonds & Amy Mitchell / Pew Research Journalism Project) 3. The newsonomics of the newly quantified, gamified news reader (Ken Doctor / Nieman Lab) 4. Metrics should support a […] more »

by Reuben Stern

This week, we explore a new way to understand audience behavior developed by the American Press Institute, and we learn about a tool called Desk-Net that helps newsrooms manage staff and stories across platforms. PART 1: Metrics for News The American Press Institute has developed software that enables news outlets to better understand which types of stories […] more »

by Federica Cherubini

Below is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part two, part three and part four. Who is your audience? Is your content actually reaching your audiences? How are they engaging […] more »

by James Breiner

When you are starting out with a digital product, it makes sense to get advice from experts. But experts can’t help you learn as much as you can on your own. In fact, most of the successful digital entrepreneurs I know give the same advice: develop a prototype as quickly as possible. A business plan or a […] more »