Tag: digital advertising

by Cheryl Ng

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. As the advertising industry adjusts to the evolving digital landscape, transparency has become an even greater issue. The problem is a lack thereof – an opaque filter separating each component […] more »

by Gabriel Kahn

Since the Internet came along and, working its value-destroying sorcery, made most news media free, consumers have been gorging on content. The combination of “free” and mobile devices that allow you to read an article while waiting on line at Starbucks has led to more news being consumed than ever before. Of course, there’s the […] more »

by Aileen Gallagher

I looked at my first tablet magazine in 2010. With a few exceptions, the ones I look at today aren’t all that different now than they were then. For the most part, they are magazines that look and navigate like print editions with some “enhanced” elements – an interactive graphic here, a video there. Phones […] more »

by Julie Keck

1. Government backs off case against journalist who faced prison for hyperlink (Adi Robertson / The Verge) 2. Getty Images makes 35 million images free in copyright infringement fight (Olivier Laurent / British Journal of Photography) 3. Time.com gets a big redesign, along with new ad units (Anthony Ha / TechCrunch) 4. U.S. adults spend […] more »

by Scott Eagle

The following is a guest post from Scott Eagle, the CMO of ValueClick, Inc. It’s no secret that the ad tech industry has been changing at an increasingly rapid rate over the last few years. As marketers look to the year ahead and consider all the tools in their arsenal, change will be coming faster […] more »

by Alex Kantrowitz

After quietly piloting the concept for months, BuzzFeed officially launched its own native ad network this March. The mechanics of the network are bizarre, yet intriguing: Participating publishers allow BuzzFeed to serve story previews on their sites which, when clicked, bring visitors to sponsored stories on BuzzFeed.com. The network, whose ads resemble real story teases, […] more »

by Julie Keck

1. New Report: Teens and Technology (Pew Internet) 2. Feds issue rules for social media and small screen ads (PaidContent.org) 3. How does The New York Times determine which articles have comments? (Nieman) 4. Will Google Glass drown us in data? (The Verge) 5. How mobile won the web design wars (Business Insider) Subscribe to […] more »