Tag: buzzfeed

by Courtney Lowery Cowgill

1. With a Bet on a Platform Strategy, BuzzFeed Faces Business Challenges (Lucia Moses / Digiday) 2. Condé Nast Adapts to New Forces, Leaving Some Employees Unsettled (Ravi Somaiya / New York Times) 3. Snapchat Discover One Year Later: How 23 Media Companies Are Building Stories For Evan Spiegel (Kerry Flynn / International Business Times) […] more »

by Courtney Lowery Cowgill

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox. 1. As Jason Rezaian Goes Free, Press Freedom Worldwide Remains Imperiled (Al Tompkins / Poynter) 2. Area Satirical Publication The Onion Sold To Univision (Seriously) (David […] more »

by Courtney Lowery Cowgill

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. 1. How Gawker Brings In Millions Selling Headphones, Chargers and Flashlights (Steven Perlberg and Jack Marshall / Wall Street Journal) 2. How Medium is Breaking Washington’s Op-Ed Habit (Nancy Scola / Politico) 3. Twitter Invests In Muzik, […] more »

by Dena Levitz

Providing a consolidated news digest was the name of the app game last year. Everyone from the New York Times, with NYT Now, to Watchup and Newsbeat, which collect articles and then showcase them to users in video and radio formats, tried it. In 2015, then, the popular path for publishers, via their mobile offerings, […] more »

by Jefferson Yen

What a year it was! The Donald has been hogging political headlines (and social media), while publishers have had to deal with ad-blocking in mobile, as well as new walled gardens on Snapchat and Facebook. One of the biggest stories this year was the growing importance of mobile phones for content creators. As we noted […] more »

by Alexandra Kanik

The past year saw some pretty revolutionary advances to how we publish and share content. The numbers have shown us that more and more readers are ditching their desktops in favor of mobile devices and fewer of us are waiting around for slideshows to load. We know what the numbers are saying because the tools and […] more »

by Julie Keck

1. Getting it right when you’re caught in a Twitter storm (Gerri Berendzen / RJI) 2. Snapchat signs another publisher: The Wall Street Journal (Kurt Wagner / Re/code) 3. What should media companies do in a world controlled by giant platforms? (Mathew Ingram / Fortune) 4. With BuzzFeed’s new QuizChat app, you can take quizzes […] more »

by Julie Keck

1. Twitter’s heart hits the wrong beat (Emily Bell / Guardian) 2. Facebook’s traffic to top publishers fell 32 percent since January (Lucia Moses / Digiday) 3. BuzzFeed is returning to SXSW after panel cancellation controversy (Noah Kulwin / Re/code) 4. New research shows you’re likely paying for ‘free’ news with your privacy (via The […] more »

by Julie Keck

1. NYT VR: How to experience a new form of storytelling from the Times (via New York Times) 2. Guardian US formally launches Mobile Innovation Lab (via Guardian US) 3. How 5 publishers enhance their stories with original illustrations (Laura Hazard Owen / Nieman Lab) 4. BuzzFeed changes editorial standards to allow sponsorships in entertainment […] more »

by Dorian Benkoil

For publishers, incorporating branded content into their offerings for advertisers can be a way to make serious revenue and avoid some of the problems besieging the media industry. To answer the question of why a publisher should bother with content marketing, I’ll risk quoting bank robber Willie Sutton: It’s where the money is. “There’s a […] more »