Tag: branded content

by Dorian Benkoil

For publishers, incorporating branded content into their offerings for advertisers can be a way to make serious revenue and avoid some of the problems besieging the media industry. To answer the question of why a publisher should bother with content marketing, I’ll risk quoting bank robber Willie Sutton: It’s where the money is. “There’s a […] more »

by Aileen Gallagher

Melanie Deziel has an undergrad journalism degree from the University of Connecticut and later graduated from Syracuse University’s Newhouse School in 2013 with a master’s degree in arts journalism. Out in the professional world, she wrote a much talked-about investigative piece about women in prison for the New York Times and now works at Time […] more »

by Courtney Lowery Cowgill

If you’re an industry watcher, you either know or have heard the term “content marketing” — a way to take storytelling and journalism and use it in the service of a brand or product. Not only do brands have their own online magazines, video channels and even TV series, but they pay big money to […] more »

by Stacy Forster

The best and most successful strategies for building a brand have been those that include storytelling, with content that consumers actually want. Storytelling about brands is more important than ever with the rise of content marketing, which crosses journalism, public relations and advertising and aims directly at consumers. What is content marketing, and how do […] more »

by Julie Keck

1. Nate Silver to Vox: Stop stealing our charts! (Dylan Beyers / Politico) 2. What USA Today Sports learned covering the Final Four on Periscope and Snapchat (Tanya Sichynsky / Nieman Lab) 3. Telecom industry sues to overturn net neutrality (Ryan Knutson & Thomas Gryta / Wall Street Journal) 4. How to beat Apple’s 30% […] more »

by Andy Seibert

The following piece is a guest post. Read more about MediaShift guest posts here. Marketing professionals live for trends, and these days there’s one wave sweeping through the marketing departments of Corporate America: branded content. Marketers have discovered that customers want to hear from the companies they do business with in ways separate from advertising. […] more »

by Julie Keck

1. Sundance: Vimeo, Indiegogo launch partnership (Dave McNary / Variety) 2. Reporters Committee partners with INN as a media law resource for nonprofit news organizations (via Investigative News Network) 3. Conde Nast unveils branded content shop powered by editors (Steven Perlberg / Wall Street Journal) 4. NFL video highlights — and more — come to […] more »

by Patricia Aufderheide

Branded content, from advertising to sponsored work, has long used the skills of filmmakers and (often ex-) journalists. At SXSW 2014, unbranded content — sponsored but without an obvious pitch for product or even necessarily a direct link to the sponsor — was in full flourish, with companies recruiting for talent. The biggest question for […] more »

by Denise Lu

A big year for both breaking news as well as shifts within the industry, 2013 saw its fair share of massive media stories. The biggest of all were the revelations about NSA surveillance from a leaker, Edward Snowden, who surprised everyone by exposing his identity. And that followed the Obama Administration’s push to prosecute journalists, […] more »

by Alexander Jutkowitz

A few weeks ago, the Financial Times announced it was taking the next steps in its “digital first” strategy, which includes consolidating its print edition, shifting from “reactive reporting” to “news in context,” and altering its production schedule to serve an audience that expects updates throughout the day. There’s been so much conversation lately about […] more »